"Luxury hotels are boosting efforts to cater to their littlest guests. Hotels say they are responding to increasing demand for kid-friendly services from travelers, who are bringing their wee ones to high-price hotels in never-before seen numbers.
The rise of later-in-life childbearing—when more couples have the money to travel—is playing a role. So are baby boomers who organize, and often pay for, trips with children and grandchildren.
Getting to the hearts of kids is the most powerful way to get to the hearts of parents," said Mark Novota, managing partner of the Wequassett Resort and Golf Club, a 120-room resort in Chatham, Mass., that opened a new children's center in 2009."
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