The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Nine strategies to win China travel industry

Nine strategies to win China travel industry | The Insight Files | Scoop.it
By 2030, 49% of all passenger traffic globally will be within Asia-Pacific or between the region and the rest of the world. China travel is booming!
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China Ready – Q&A with Australia’s Scenic World on attracting Chinese travellers

China Ready – Q&A with Australia’s Scenic World on attracting Chinese travellers | The Insight Files | Scoop.it

"Amanda Byrne is head of Marketing & Events at Scenic World, a privately owned attraction in Australia’s Blue Mountains. Scenic World has made smart and deliberate changes to cater to Chinese travelers — its fastest growing inbound market — including participating in specific training from a program called China Ready and Accredited. ATTA asked Byrne to tell us about these changes and what impact they’ve had so far on business."

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China expects more bang for Aussie tourism buck

China expects more bang for Aussie tourism buck | The Insight Files | Scoop.it

The might of the Australian tourism sector spent much of June wining and dining China's top travel agents at one of Australia's largest international trade events, but the success of Tourism Australia's inaugural Corroboree Greater China (CGC) has raised concerns that the industry is still struggling to meet Chinese travelers' cultural expectations.

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