The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Chinese tourism lucrative, but Australia faces tough competition

Chinese tourism lucrative, but Australia faces tough competition | The Insight Files | Scoop.it

The latest Tourism Investment Monitor by the economics division of the Commonwealth Bank, released this week, shows that tourism accounted for 2.7% of Australia's GDP in 2013-14, a business worth more than $43 billion. This made it larger than our agricultural sector as a percentage of GDP, Australia's third-largest export and our largest services export. It is estimated that the tourism investment pipeline in Australia grew by 8.7% last year to $54 billion. James Packer's new casino at Sydney's Barangaroo and the new Echo casino just announced in Brisbane are being built with the Asian tourist as a key market. The CBA paper points out how the falling Australian dollar is now feeding through into the tourism industry. Find out more.

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The rise of Chinese tourism

The rise of Chinese tourism | The Insight Files | Scoop.it
“Follow the numbers, follow the facts”… it’s a mantra we told ourselves when we began putting together the foundation of Attract China four years ago.

Via ATECToday
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Chinese tourism - a case study in technology as a disruptor

Chinese tourism - a case study in technology as a disruptor | The Insight Files | Scoop.it

BofA Merrill Lynch Global Research identifies internet and mobile technology as one of the structural tailwinds driving tourism growth in China. Using proprietary research and third party sources, the research leads with the headline finding that Chinese outbound spend will hit $264 billion in 2019, up from $164 billion in 2012. Meanwhile, the Chinese government wants domestic tourism to be worth $890 billion a year by 2020. Inbound tourism is currently worth $55 billion, but has interestingly 'stagnated.' In addition to visa difficulties, pollution and exchange rates, this rare exception to the tourism growth narrative is based on poor digital marketing. The Chinese underutilise the internet for global promotional purposes. While much of the tourist information is available within China on its own Chinese sites, it is not available to the rest of the world. The report identifies seven factors behind the growth of Chinese tourism:


  1. Increasing wealth and disposable income
  2. Supportive government policies
  3. Infrastructure development and urbanisation
  4. Visa liberalisation
  5. Upside potential from low penetration
  6. Technology to reshape and ease transaction
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Chinese online travel agents get 10x more reviews than actual review sites

Chinese online travel agents get 10x more reviews than actual review sites | The Insight Files | Scoop.it
Perhaps a surprise - user review giant TripAdvisor's Chinese brand DaoDao has fewer hotel reviews than online travel agencies in China.
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The changing face of Chinese tourism

The changing face of Chinese tourism | The Insight Files | Scoop.it
Australian tourism businesses need to become more sophisticated about how they market to this segment.
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