UK consumers prioritising price and weather above selecting specific destinations for their holidays | The Insight Files |
The survey revealed that 4 in 10 Brits consider cost to be the most important factor when choosing a holiday. Over 36% of the respondents stated that cost is their top priority. This is clearly reflected in the number of holiday price comparison websites that are now on offer, as well as the range of travel companies that specifically specialise in last minute holidays and cheap deals.