The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Phocuswright: Destination selection trends

Phocuswright: Destination selection trends | The Insight Files | Scoop.it

Phocuswright's Destination Unknown: How U.S. and European Travellers Decide Where to Go 2016 delves into the leisure travel destination selection process and provides insight into motivating factors and preferences regarding information sources used by travellers in the U.S., France, Germany and the U.K. This article highlights five trends from the report:

 

  1. PCs still dominate online destination research, but this number is steadily declining.
  2. American travellers are much more likely to consider themselves early adopters of new technology.
  3. American and British travellers have the highest penchant for tablets.
  4. Nearly eight in ten travellers in each country always check multiple websites to ensure they're getting a good deal.
  5. European travellers, especially from Germany, have historically had a high penchant for gathering destination information online. However, these online sources have been quickly declining in recent years.
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Melbourne revealed as top dream holiday destination for Australians

Melbourne revealed as top dream holiday destination for Australians | The Insight Files | Scoop.it
Melbourne has topped the Australians holiday dream list, and is also the most visited destination by holidaying Aussies according to the latest Roy Morgan research.
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The traveller’s path to destination selection

The traveller’s path to destination selection | The Insight Files | Scoop.it

A new study from Expedia Media Solutions and comScore reveals trends in how American, British and Canadian travellers choose a destination. The study shows that travellers frequently begin the planning and research process with more than one destination in mind. There are many factors that can influence where travellers book a trip, from recommendations, social media images, travel information sites and much more. Across the board in all three regions studied, online travel agencies and recommendations from friends and family are the leading resources for selecting a destination. The potential for advertising to influence destination decisions is significant as many consumers keep several locations in mind until the end of their purchase cycle. Find out how travel marketers can connect their brand with shoppers throughout the purchase path.

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Peter Lagreca's curator insight, March 24, 11:24 AM
Traveling is a great thing to do and when it comes time to pick a place to go it seems friends and family are the biggest influencers.