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Consumer trends and news curated by Tourism Australia
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Cornell University report uses industry data to develop hotel sustainability benchmarks

Cornell University report uses industry data to develop hotel sustainability benchmarks | The Insight Files | Scoop.it

"A landmark Cornell University study has compiled and analyzed industry-wide data to develop sustainability benchmarks for hotels in 30 geographic areas in China, the United Kingdom, and the United States. Using these benchmarks, hotels in and near these 30 locations can see how they stack up against their peers. With data contributed by nine global hotel companies, the benchmark data collection and analysis effort focuses on two key components of sustainability: energy usage and carbon emissions. The report, "Hotel Sustainability Benchmarking," by Howard G. Chong and Eric E. Ricaurte, is available at no charge from the Cornell Center for Hospitality Research (CHR) and the Cornell Center for Real Estate and Finance (CREF)."

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Intrepid Travel ends elephant rides

Intrepid Travel ends elephant rides | The Insight Files | Scoop.it

"Intrepid Travel has become the first global tour operator to stop offering elephant rides as part of its itineraries. 

The Melbourne-based adventure travel company ended elephant rides and visits to elephant-based attractions on all of its trips earlier this year, following a three-year research process to assess the welfare of captive elephants in Asia."

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Million dollar Manta rays: tourist attractions and why it pays to preserve wildlife

Million dollar Manta rays: tourist attractions and why it pays to preserve wildlife | The Insight Files | Scoop.it
Imagine Paris without the Eiffel Tower, or Cairo without the pyramids? For some countries, losing their iconic wildlife would be like losing these tourist attractions, says Bradnee Chambers in this guest commentary.
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Noosa named as venue for top eco-tourism conference

Noosa named as venue for top eco-tourism conference | The Insight Files | Scoop.it

QUEENSLAND has won a vital opportunity to promote its eco-tourism potential with Noosa named as the venue for a key international conference.

 

The Sunshine Coast town, fringed by its renowned national park, will host the 21st Global Eco Asia-Pacific Tourism Conference from November 18 to 20.

 

Hundreds of delegates from around the world will gather to discuss future opportunities and challenges and visit local natural attractions.

 

The sector specialises in ecologically sustainable tourism with a primary focus on helping tourists experience pristine areas and gain greater environmental and cultural understanding.

 

Tourism Minister Jann Stuckey and Minister for National Parks Steve Dickson said the upcoming conference would help Queensland showcase itself as a world class eco-tourism destination.

 

"We are excited to be supporting this year's event on the Sunshine Coast, a fitting location for us to promote the huge tourism potential of our national parks and forests," Ms Stuckey said.

 

"The conference program focuses on the global trends influencing tourism.''

Mr Dickson said Queensland was a natural choice to lead the growing worldwide interest in sustainable eco-tourism.

 

"We are blessed with more than 1,300 national parks and other reserves, conserving a diverse array of species and ecosystems as well as five World Heritage-listed areas - more than any other state or territory in Australia," Mr Dickson said.

 

"Queensland's unique natural environment is our greatest competitive advantage and already attracts 51 million visits each year by Australians alone.

 

"This conference will shine a global spotlight on the best that Queensland has to offer while exploring practical opportunities to enrich the visitor experience and improve the environmental integrity of our protected areas."

The conference will be staged by Ecotourism Australia.

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Bird trails to attract tourists to regional NSW

Bird trails to attract tourists to regional NSW | The Insight Files | Scoop.it
It is hoped a new bird trail along the Macquarie River will attract bird watchers from Australia and around the world.
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Reaching ecotourists: social media reveals divide between current marketing strategies and consumers

Reaching ecotourists: social media reveals divide between current marketing strategies and consumers | The Insight Files | Scoop.it

"While most ecotourism news focuses on the efforts of large hotels to manage their impact on the environment, travelers interested in environmentally conscious travel are more likely to seek out more immersive experiences."

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Geek Girl Travel's curator insight, March 27, 2014 12:34 AM

You can pamper yourself and still be eco friendly.

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Aussie tourists seeking eco experience

Aussie tourists seeking eco experience | The Insight Files | Scoop.it

One in five Australians say they would like a total ecotourism experience on their next holiday, but only one in a hundred get to take one, according to new research.

 

The latest findings from Roy Morgan Research show that in the year to March this year, 20 per cent of Australians aged 14+ said they’d like a total ecotourism experience.

 

But there's a big gap between wishing and doing with the study fining that only one in a hundred actually had a total ecotourism experience on their last holiday.

 

The opportunity for operators is "blidingly obvious", said Jane Ianniello, Roy Morgan Research's international director of tourism, travel and leisure.

 

“Ecotourism is a lucrative niche market that has huge potential for the Australian tourism industry," she said.

 

" A large number of Australians would like an ecotourism experience but very few get to enjoy one."

 

Iannello said eco-tourists were less likely than other tourists to visit holiday "hot-spots" such as Melbourne and the Gold Coast, and more likely to visit often remote destinations in Northern Territory, Tasmania, Western Australia, Tropical North Queensland, United States and Asia. 

And they are prepared to pay more for the experience.

 

"They spend $186 per person per day when on an ecotourism holiday, compared to $160 per day for the average tourist," she said.

 

“It's important for ecotourism operators to understand the demographics, attitudes and behavioural profile of their target market, so as to tailor appropriate messages that motivate them to choose the product they seem so ready to experience.”

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