A deep dive into social media and travel – past, present and future | The Insight Files | Scoop.it


There are options to read and solicit feedback, save and vote on products, and finally buy some, once you are completely satisfied with what is on offer.


While we are certainly moving towards a completely integrated, social media-enabled retail model, most of the action has been reserved for products: services, however, are yet to make much progress.

Most of the service-led initiatives are restricted to reviews and feedback, which are great for CRM but not-so-good for providing impetus to direct sales, since they fail to capitalize on the complete potential of social networks.


The travel and hospitality sector is one such service, which has the capability to offer an immersive social experience to travelers based on one attribute unique to it: travel is a social experience which is seldom undertaken alone, and the quality of the experience is also partly dependent on the company of fellow, like minded travelers.