The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Hotel Brands Can Do Better With Mobile Booking

Hotel Brands Can Do Better With Mobile Booking | The Insight Files | Scoop.it
A new report suggests that prestige hotels are missing opportunities to better compete with online travel agencies like Priceline and TripAdvisor when it comes to mobile booking.

Via Wendy Forbes
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Cornell University report uses industry data to develop hotel sustainability benchmarks

Cornell University report uses industry data to develop hotel sustainability benchmarks | The Insight Files | Scoop.it

"A landmark Cornell University study has compiled and analyzed industry-wide data to develop sustainability benchmarks for hotels in 30 geographic areas in China, the United Kingdom, and the United States. Using these benchmarks, hotels in and near these 30 locations can see how they stack up against their peers. With data contributed by nine global hotel companies, the benchmark data collection and analysis effort focuses on two key components of sustainability: energy usage and carbon emissions. The report, "Hotel Sustainability Benchmarking," by Howard G. Chong and Eric E. Ricaurte, is available at no charge from the Cornell Center for Hospitality Research (CHR) and the Cornell Center for Real Estate and Finance (CREF)."

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How to win, manage and optimise Hotel Prices Ads on Google

How to win, manage and optimise Hotel Prices Ads on Google | The Insight Files | Scoop.it
As we all know, Google entered the hotel metasearch game with the introduction of Google Hotel Price Ads (HPA) in a number of Google products.
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Millennials the most likely age-group to indulge in luxury hotel services

Millennials the most likely age-group to indulge in luxury hotel services | The Insight Files | Scoop.it

"A new survey released today by Chase Card Services reveals that millennials are more likely than older travelers to seek out hotels with luxury services such as dry cleaning (32%), massage or spa services (30%) and pet-friendliness (23%). Furthermore, the survey shows millennial travelers are more likely to say it’s a ‘deal breaker’ if a hotel is not near public transportation (19%)."

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Asia Pacific region leads the world with the best hotel reviews

Asia Pacific region leads the world with the best hotel reviews | The Insight Files | Scoop.it
The Asia Pacific region came out on top scoring 85.8 percent overall in 16 categories that included service, facilities, food, romance, luxury, romance, nightlife, price and more.
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