The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Are travellers getting it all wrong?

Are travellers getting it all wrong? | The Insight Files | Scoop.it

Travellers are armed with more information than ever to make travel decisions. In fact, there are on average 465 reviews per hotel available to read. So why are they only reading 1.2% per cent of the reviews available to them? Leisure travellers read an average of 6 to 7 reviews before booking while business travellers read an average of 5. Most of these travellers spent 30 minutes reading reviews. However, they're walking away without the scope of feedback they need to make a truly informed decision. This is exacerbated by the fact that when travellers read just a handful of reviews, they tend to read the outliers: the very good and the very bad. It's not enough to simply embrace travel reviews anymore; hotels are now tasked with providing review data in a way that paints a holistic image of the property. Find out more.

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Claudine Bhatti's curator insight, November 2, 2015 11:04 AM

Nearly all of the information we need for travel is right at our fingertips. You can find reviews, facts, and information about any place on Earth with a quick Google search. However, it is important that you are reading the right reviews and getting the right feedback.

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Hotel marketing trends to watch in 2015

Hotel marketing trends to watch in 2015 | The Insight Files | Scoop.it

The new eBook, “Show, Share, Stand Out: The Most Important Hotel Marketing Trends to Watch in 2015,” looks at the core topics that will define 2015 that your hotel can’t afford to miss out on.


Via Wendy Forbes
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Hotel Brands Can Do Better With Mobile Booking

Hotel Brands Can Do Better With Mobile Booking | The Insight Files | Scoop.it
A new report suggests that prestige hotels are missing opportunities to better compete with online travel agencies like Priceline and TripAdvisor when it comes to mobile booking.

Via Wendy Forbes
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Evolution of hotel marketing

Evolution of hotel marketing | The Insight Files | Scoop.it

Many hoteliers find that their usual approach to advertising is becoming less effective. According to a study by comScore, average ad effectiveness increases with age. Seniors scored the highest, whereas Millennials scored the lowest. These results indicate that traditional ads are less and less effective with each new age demographic that comes along. Millennials are more difficult to persuade via television advertising when compared to older viewers. Given this downward trend, it’s a good bet that traditional marketing will be even less effective with the next generation that comes along after that.

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Deloitte releases 2014 tourism, hotel market outlook -

Deloitte releases 2014 tourism, hotel market outlook - | The Insight Files | Scoop.it
Deloitte has released its Tourism and Hotel Market Outlook report of key insights and forecasts across Australian tourism.
Tourism Australia 's insight:

Strong growth indicates the continued popularity of Australia as a holiday destination

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More hotels offer loyalty points for posting promo photos on social media

More hotels offer loyalty points for posting promo photos on social media | The Insight Files | Scoop.it
Kimpton Hotels and Restaurants is getting in on the social sharing game by offering loyalty points to guests who share photos on social networks.
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