The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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What online hotel ratings and reviews aren't telling consumers

What online hotel ratings and reviews aren't telling consumers | The Insight Files | Scoop.it

Hotel ratings do not tell the full story of how guests view a hotel, according to an analysis of the text of 5,830 reviews covering 57 hotels in Moscow, Russia. The study found, for instance, that negative comments have a heavier weight in a guest’s rating of a hotel than do positive comments. This uneven weighting means that a simple average of positive and negative scores may not provide a clear view of guests’ opinion of the hotel. This finding also underlines the importance of consistency, because guests’ bad feelings from poor service generally will submerge their favorable feelings from good service. The study applied a regression analysis to the relationships of 18,106 distinct terms relating to five specific attributes—amenities, experience, location, transactions, and value. Download the report.

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Asia Pacific region leads the world with the best hotel reviews

Asia Pacific region leads the world with the best hotel reviews | The Insight Files | Scoop.it
The Asia Pacific region came out on top scoring 85.8 percent overall in 16 categories that included service, facilities, food, romance, luxury, romance, nightlife, price and more.
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More hotels offer loyalty points for posting promo photos on social media

More hotels offer loyalty points for posting promo photos on social media | The Insight Files | Scoop.it
Kimpton Hotels and Restaurants is getting in on the social sharing game by offering loyalty points to guests who share photos on social networks.
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