Travellers are mostly looking for information and inspiration about hotels and destinations, rather than air tickets, when using search engines such as Google. Research from guest feedback platform TrustYou found that 57% of consumers search for hotels, 49% are looking for a destination, and almost a third are searching for a combination of both. But the power of a brand is less strong than what hotels are hoping for, with just 20% of consumers saying they are likely to click on a hotel's website link when it appears in a hotel listing on Google. The survey results for US consumers showed that hotels remain the primary accommodation type for users of search engines, at least initially. Find out more.