The Insight Files
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Consumer trends and news curated by Tourism Australia
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MakeMyTrip study shows that Indian travellers are getting younger

MakeMyTrip study shows that Indian travellers are getting younger | The Insight Files | Scoop.it

MakeMyTrip's look at Indian travel patterns says that 18-35-year-olds are "the driving force behind the changing travel landscape". Its 2016 Indian Travel Report highlighted that 18-35-year-olds accounted for two-thirds of the trips taken in the first half of the year. Clearly, mobile is a huge driver of travel growth in India with Nasdaq-listed MakeMyTrip's financials having reported blockbuster growth in mobile bookings. Other statistics of note show how spontaneous Indian travellers are, with 70% of domestic trips being booked within a week of arrival. Late bookings are also taking a bigger slice of international bookings, with 65% booking within four weeks of departure compared with 59% last time. Find out more.

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More than half of Indian leisure travellers search and shop online

More than half of Indian leisure travellers search and shop online | The Insight Files | Scoop.it

Over the past decade, the Indian travel market has undergone a dramatic transformation, driven by an improving telecoms and banking infrastructure. India, among the world's most intriguing emerging markets, is a highly complex and diverse nation, with substantial income disparity across urban and rural populations. According to a new PhoCusWright report, holiday travellers rely on a range of information sources but websites via computer were the most common, with 54% of travellers going online to search and shop for travel components. When choosing a destination, recommendations from friends and family are among the most influential factors, and 35% of holiday travellers were motivated by personal advice when planning their most significant leisure trip. For holiday travellers, pre-packaged trips are the most popular option, with nearly half of travellers (48%) choosing to purchase a set package for their most significant leisure trip. Find out more.

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Record number of Australian tourist visas for Indians

Record number of Australian tourist visas for Indians | The Insight Files | Scoop.it
A record number of Australian tourist visas were granted to Indians in 2013-14.
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Out of the way tourists, Indians are exploring their own cities

Out of the way tourists, Indians are exploring their own cities | The Insight Files | Scoop.it

Indian OTA Cleartrip has found that most customers of its recently-launched activities channel are people looking to do more in their own city. See the infographic above for more detail. Download it here.

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Indian travellers want activities

Indian travellers want activities | The Insight Files | Scoop.it

According to Expedia's Indian business, nearly half of Indian travellers make their travel decisions based on the activities on offer rather than the destination itself. According to Expedia's sample of 520 Indian-based consumers, more than half (57%) prefer to book their activities online in advance, leaving a sizeable offline-to-offline potential - one in four book their activity at the site itself, with one in five buying from the hotel concierge. Inhabitants of Bangalore are most likely to buy their activity tickets in advance and least likely to buy from reception. For more city-by-city breakdowns, click here to read the release.

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