The Insight Files
74.3K views | +34 today
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia!

Lonely Planet rates Australia sixth best destination in 2016

Lonely Planet rates Australia sixth best destination in 2016 | The Insight Files |

Australia's unique indigenous tourism experiences have helped to catapult the country into Lonely Planet’s top 10 travel destinations for 2016. The guide book has anointed Australia as the sixth most desirable place to visit next year and is full of praise for everything Australian from Fremantle and Melbourne to Taronga Zoo sleep-outs, burgers and bunyips. Lonely Planet's Best in Travel 2016 said next year was shaping up as a defining one for Australia's key wilderness areas, making the flight Down Under from many parts of the world well worth it. Australia's high ranking will help convert the country's strong appeal to travellers into actual visits. Lonely Planet determined its lists from ideas submitted by its network of travellers, bloggers and tweeters, which then ranked destinations based on topicality, excitement, value and X-factor. Find out more.

Golan's Moving & Storage's curator insight, October 28, 2015 12:02 PM

Want to know why San Jose, California is your next place to call home? Check out this moving blog ->

Scooped by Tourism Australia!

Tourism Australia celebrates achievements of Indigenous Tourism Champions - News & Media - Tourism Australia

As Australia celebrates Aboriginal and Torres Strait Islander cultures during NAIDOC week, Tourism Australia acknowledged the efforts of the country’s Indigenous Tourism Champions in providing enriching cultural experiences for international visitors.
No comment yet.
Scooped by Tourism Australia!

Aboriginal 'cultural' tourism booming in B.C.

Aboriginal 'cultural' tourism booming in B.C. | The Insight Files |
Aboriginal tourism in B.C. earned $45 million last year, up from $20 million in 2012. The growing industry allows First Nations to showcase their cultural assets and make money without abusing their lands.
No comment yet.
Scooped by Tourism Australia!

Elders tell their stories interactively

Elders tell their stories interactively | The Insight Files |

The official launch of what's been described as an 'innovative' indigenous story-telling device has been held in Narrabri.


The Indigenous Touch Screen or 'Kamilaroi Stories' is a interactive display in the Narrabri Visitor Information Centre.


It displays interviews with three local elders, Pam Smith, Craig Trindell and Stephen Booby.


They recount traditional stories about the landscape, place names and spiritual connections.


Tourism Officer with Narrabri Shire Council, Belinda Symons, says the set-up keeps alive the oral history of the local Indigenous population.


"Pam Smith, in particular, just has a way with words, and her voice is quite emotive so, you know, the Aboriginal history is all about the oral tradition of passing the story along," she said.


"This is a great way that people can do that without having to call them up and get them to do it in person, but you essentially get that same feel."


Belinda Symons says the Centre would like to see the idea expanded to incorporate other towns along the Kamilaroi Highway.


"It's the only Indigenous-named highway in Australia and we're hoping other towns along the Kamilaroi Highway will take up this initiative and do a similar thing," she said.


"So, we could create a sort of Kamilaroi Trail and, the way ours has been built, if we have any other elders that want to tell more stories they can be easily uploaded."


The Indigenous Touch Screen is available at Narrabri's Visitor Information Centre.

No comment yet.
Scooped by Tourism Australia!

Yarrabah, near Cairns, touts cruise-ship terminal to cash in on indigenous tourism

Yarrabah, near Cairns, touts cruise-ship terminal to cash in on indigenous tourism | The Insight Files |

YARRABAH, near Cairns, is touting a $250 million cruise ship terminal and Aboriginal cultural precinct in a bold plan to cash in on indigenous tourism.


Australia's biggest Aboriginal township is the latest to make a multimillion dollar pitch to become a tourism hotspot.


The plan proposes an $80 million cruise ship jetty, an 18-hole golf course and country club and a private villa estate on 250ha of parkland, pristine coastal sand dunes and forest.


It also would feature an indigenous cultural village with dancers, bush tucker and bark huts.


The Courier-Mail yesterday revealed Premier Campbell Newman wants strife-torn Palm Island, off Townsville, to be the state's next tourist destination.


Mr Newman has ordered State Cabinet to help Palm Island and the state's other indigenous councils drive tourism and economic development, according to briefing notes obtained by The Courier-Mail in a Right to Information request.


Yarrabah, a former mission, population 3200, has spent $100,000 on a business case study to help develop the community into the nation's peak indigenous tourism experience and hopes to secure a further $200,000 in funding for a master plan.


Community representatives have been lobbying the state and federal governments as part of a plan to take the $250 million project to private developers and cruise ship operators. The vision also depends on the council being granted freehold over the trust lands.


"Tourism is the key to linking the past, present and the future,'' Yarrabah Mayor Errol Neal said yesterday.


"Ultimately it is about us coming up with a plan to get off the welfare treadmill.''


Yarrabah, an hour's drive from Cairns, has wide sandy beaches, rainforest-covered mountains and borders the turquoise waters of the Great Barrier Reef.


It also ranked in the last census as Queensland's most disadvantaged area, with unemployment of 80 per cent and high crime.


Cairns will host the annual Cruise Down Under conference in September, when Cr Neal hopes to make his pitch to cruise executives.


State Indigenous Affairs Minister Glen Elmes said he had visited the Wungu beach site on the southern side of the township, overlooking Fitzroy Island.


"I applaud the council's initiative, and will support them where I can to realise their dream,'' said Mr Elmes.


"As with any such project, the initiative will have to stack up as a commercial enterprise.


"I'll be happy to facilitate access for the mayor to appropriate ministers and relevant commercial entities such as cruise companies and tourism operators where I can.


"It's a big dream for a small community like Yarrabah, but the community is situated in a pristine environment adjacent to one of Australia's most popular tourist destinations."

No comment yet.
Scooped by Tourism Australia!

Tourism Australia marketing reflecting demand for experiences

Tourism Australia marketing reflecting demand for experiences | The Insight Files |

Tourism Australia's marketing will continue to reflect the growing desire for visitors to seek out experiences, rather than simply visit sights and attractions. Tourists no longer want a superficial glimpse of a country, but a more in-depth experience. The marketing must reflect that trend, forming the backbone of Tourism Australia's indigenous campaign. The film, the be distributed internationally and domestically through state and territory tourism agencies, will aim to shed misconceptions that indigenous product can only be found in 'hot, dry and dusty' places. Click here to view the video. 

No comment yet.
Scooped by Tourism Australia!

Extra flights to Uluru ‘to contribute to indigenous jobs growth’

Extra flights to Uluru ‘to contribute to indigenous jobs growth’ | The Insight Files |
JETSTAR’S announcement of more services between Melbourne and Uluru/Ayers Rock Resort will bring more people to experience a unique culture and contribute to jobs growth, Indigenous Affairs Minister Nigel Scullion says.
No comment yet.
Scooped by Tourism Australia!

Whales deliver economic boost for Aboriginal communities

Whales deliver economic boost for Aboriginal communities | The Insight Files |

Whale watchers heading to the State’s far west coast are helping to deliver sustainable economic benefits for the region’s Aboriginal communities.

During the past year, around 28,000 people have visited the Head of the Bight Visitor Centre – near the Nullarbor Plain – to watch adult Southern Right Whales and their calves close to the coastline.

The Visitor Centre is on land held by the Aboriginal Lands Trust (ALT).

Aboriginal Affairs and Reconciliation Minister Ian Hunter says the revenue generated by the Visitor Centre is helping to create opportunities for Aboriginal people in the Head of the Bight region.

“The Visitor Centre is becoming a signature tourism destination for South Australia, as the whales often swim close to the Centre’s viewing platform,” he says.

“The majority of the income generated by the Centre is invested back into repairs, maintenance, and upgrades, as well as other ALT initiatives. Much of the repair and maintenance work is undertaken by local Aboriginal people, creating sustainable job opportunities for the region’s Aboriginal communities.

“There is now a great opportunity to build on the success of the Visitor Centre by taking advantage of the 400,000 tourists that travel across the Nullarbor Plain every year.

“This part of our State is rich in Aboriginal dreaming stories and several unique species of flora and fauna including Ospreys, Wedge Tail Eagles, Blue-breasted Fairy Wrens, Scarlet-chested Parrots, wombats, several species of reptiles and snakes, and some rare species such as the native apricot (Pittosporum phylliraeoides).

“The Head of the Bight Visitor Centre has become a blueprint for future economic development initiatives managed by the Aboriginal Lands Trust,” says Minister Hunter."

The Aboriginal Lands Trust was established under the Aboriginal Lands Trust Act 1966. The Act was the first in Australia to ensure that titles to existing Aboriginal Reserves were held in trust on behalf of all Aboriginal people in South Australia.

During recent consultations to review the Act, positive support has emerged for a move towards increasing the scope of the legislation to focus on economic and commercial development on Aboriginal Lands Trust land.

No comment yet.
Scooped by Tourism Australia!

G Adventures authentic, local travel experiences a hit

G Adventures authentic, local travel experiences a hit | The Insight Files |

FROM spearfishing with Aborigines in tropical north Queensland to playing lawn bowls with the locals in Yamba, travellers are embracing travel experiences in which they can engage with the community.


Since introducing immersive, authentic trips in Australia in January, the Canadian founder of adventure travel company G Adventures, Bruce Poon Tip, says he has been overwhelmed by the response.


The company has 20 itineraries in Australia and plans to double the number next year.


"It was the fastest start-up program we have ever had," Mr Poon Tip says.

"We have been adding more departures as we have gone."


Other experiences in the itineraries include sleeping in a swag under the stars on a working cattle station near Rockhampton and in shearers' quarters on a sheep farm at Nundle in the New South Wales Outback.


The Australian trips are mostly aimed at international tourists, but Poon Tip has been surprised at the number of domestic bookings. About 20 per cent of guests who book the tours are Australian.


While many companies offer touristy indigenous experiences such as cultural performances, Poon Tip said he wanted to give travellers the opportunity to really engage with local communities.


G Adventures has made its mark in developing countries around the world with a focus on sustainable tourism and aims to change people's lives through travel and bring money back to local communities.


"People are going to more remote areas," says Poon Tip, who spoke recently at the Australian Tourism Export Council's annual symposium in Adelaide.


"We have found in recent times travellers are more attracted to open spaces than ever before, like Mongolia, Antarctica and the Galapagos Islands.

Read more:
No comment yet.
Scooped by Tourism Australia!

Authentic experience key growing cultural tourism

Authentic experience key growing cultural tourism | The Insight Files |

More Australian are seeking an authentic indigenous holiday but demand from overseas visitors is still slow.


For many overseas visitors to Australia, their one exposure to indigenous culture might be watching a corroboree at a resort, or seeing a busker play a didgeridoo in the shopping mall.


The tourism industry, however, wants to create more authentic and diverse experiences, and also to create more jobs for indigenous people.


John King from the Australian Tourism Export Council is one of those leading this push.


He says there's strong evidence that tourists want more authentic cultural holidays in Australia.


"That's coming out in a lot of the research," he said."It's also coming back from feedback from people who in many cases express disappointment that either they had no opportunity for an indigenous cultural or tourism engagement or that it's been somewhat superficial."


Brian Lee is an is an indigenous tourism operator in Western Australia, near Broome.He says most of the demand for his cultural tours is coming from within Australia."We have a few internationals come through," he said.

"For us the international markets are mainly German, Swiss and a couple of Italians have come out."


The focus on cultural tourism is creating more employment opportunities for indigenous Australians wanting to work in hospitality.


Koos Klein from Voyages Indigenous Tourism Australia says one quarter of his company's workforce is now indigenous, and it is operating training centres to further boost that number.


"We want to bring that to 50 per cent of total employees by 2018," he said.

"We guarantee graduates from these training centres a job once they have completed their course."


John King says there are several tourism companies in urban and rural parts of Australia that are now also realising the benefits of offering more indigenous tourism employment opportunities.


John King, National Indigenous Tourism Business Leader with the Australian Tourism Export Council.

Koos Klein, managing director of Voyages Indigenous Tourism Australia.

Brian Lee, indigenous tourism operator in Western Australia, near Broome.

Steve Dann's comment, June 20, 2013 7:00 AM
This would be an interesting investigation
Sergi Tudela's comment, June 20, 2013 8:54 PM
Hi Steve, thank you for your comment. It is definitely something to consider when it comes to the authenticity of the traveler's experience. I believe the indigenous culture should be part of an overseas travel visitor as well as an Australian resident. Very interesting indeed.