The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Build social relationships with influencer marketing

Build social relationships with influencer marketing | The Insight Files | Scoop.it

An influencer is someone who has an active following and can move their followers to take action. Influencer marketing involves connecting with these thought leaders to build a mutually beneficial relationship. Influencers can be social media experts, bloggers, YouTube users and celebrities. The benefits of influencer marketing include access to larger audiences, user-generated content and more credibility. The infographic above highlights why influencer marketing can be so effective. Find out more.

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Influencer engagement: how travel brands can do it right

Influencer engagement: how travel brands can do it right | The Insight Files | Scoop.it
A viewpoint from Matthew Barker on influencer marketing, or having consumer influencers tout your brand or product direct to their audiences.
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Is influencer marketing the next golden ticket?

Is influencer marketing the next golden ticket? | The Insight Files | Scoop.it

Digital marketing is no way limited to social media, websites and email. The new golden child of content marketing is influencer marketing, defined as "a form of marketing that identifies and targets individuals with influence over potential buyers." A new infographic from The Shelf reports on the interesting relationship between consumers, brands and perceived authenticity on social media and the web:


  • 92% of consumers trust recommendations from other people over branded content.
  • 70% of consumers reported online customer reviews as the second-most trusted source.
  • 88% of social influencers verbally tell a friend about brands that sponsor them. 77% say they're more likely to purchase from brands that sponsor them.


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