The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Online travel’s new dynamic duo: Expedia and Wotif - Roy Morgan Research

Online travel’s new dynamic duo: Expedia and Wotif - Roy Morgan Research | The Insight Files | Scoop.it
The news that US-based online travel booking service Expedia is taking over Aussie-owned Wotif.com Holdings has far-reaching implications for the Australian travel industry.
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The importance of measuring and evaluating campaigns

The importance of measuring and evaluating campaigns | The Insight Files | Scoop.it

This blog post makes a case for the crucial importance of measuring and evaluating after marketing training.

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Ipsos launches measurement and monetisation tool for content - AdNews

Ipsos launches measurement and monetisation tool for content - AdNews | The Insight Files | Scoop.it
Understanding that behaviour, engagement and monetisation opportunities around media brands and content differs from products has prompted IpsosMediaCT to create a new tool and help brands chase the m...
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UK consumers prioritising price and weather above selecting specific destinations for their holidays

UK consumers prioritising price and weather above selecting specific destinations for their holidays | The Insight Files | Scoop.it
The survey revealed that 4 in 10 Brits consider cost to be the most important factor when choosing a holiday. Over 36% of the respondents stated that cost is their top priority. This is clearly reflected in the number of holiday price comparison websites that are now on offer, as well as the range of travel companies that specifically specialise in last minute holidays and cheap deals.
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