The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Evaluating your company's social media efforts

Evaluating your company's social media efforts | The Insight Files | Scoop.it

How are you measuring social media in 2015? Do you know which metrics to watch? Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand awareness, message effectiveness and brand perception. In this article you'll discover findings from studies to help you determine which metrics to use to evaluate your social media efforts. Insights include:


  1. Consider shifts in metric choices
  2. Pay attention to total interactions
  3. Focus on customer lifetime value
  4. Model attribution


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The importance of measuring and evaluating campaigns

The importance of measuring and evaluating campaigns | The Insight Files | Scoop.it

This blog post makes a case for the crucial importance of measuring and evaluating after marketing training.

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