The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Mumbrella: how to fight survey fatigue

Mumbrella: how to fight survey fatigue | The Insight Files | Scoop.it

A study conducted by the Pew Research Centre found the response rate of a typical telephone survey has dropped from 36% in 1997 to just 9% in 2012 and was continuing to drop. Other anecdotal evidence has the response rate for market research surveys in general dropping from 20% to just 2% in the past 20 years. Effective management of customer experience requires an innovative approach to overcome this survey fatigue, avoid frustration and ensure the integrity of the data collected. With relevant samples, careful survey design and appropriate incentives, we can offer respondents a more tailored and attractive experience. Find out more.

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Algorithm predicts how popular your photo will be on social media

Algorithm predicts how popular your photo will be on social media | The Insight Files | Scoop.it

"MIT grad student Aditya Khosla and his fellow researchers have released a research paper detailing the factors that make a photo popular. As social media and content have become more image driven, the team writes, more attention has been paid to the power of a photo: "While some images get millions of views, others are completely ignored. Even from the same users, different photographs receive different number of views. This begs the question: What makes a photograph popular?""

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A scientific approach to creating insanely viral videos

A scientific approach to creating insanely viral videos | The Insight Files | Scoop.it
If you want your videos to go viral, don't leave it up to chance. Here's how marketers can craft chance into scientific accuracy.
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