The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Why mobile apps everywhere are grateful for travellers

Why mobile apps everywhere are grateful for travellers | The Insight Files | Scoop.it

Travellers typically set the standard for how and to what extent people use their mobile devices. Then, as the technology becomes more common, other consumers follow suit. While the rate of mobile internet subscriptions is trending up across all regions, the highest smartphone usage can be found among travellers. The number of travellers is on the rise, and the same can be said for their use of smartphones. Find out more.

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Simple Recipe for a Successful Mobile Marketing Strategy Community

Simple Recipe for a Successful Mobile Marketing Strategy Community | The Insight Files | Scoop.it

When it comes to mobile marketing, not all strategies are created equal. While many brands have attempted to connect with users through a mobile device, not all have been successful.  The following guide offers everything you need to know to create a successful mobile marketing campaign.

Read more at http://www.business2community.com/mobile-apps/simple-recipe-for-a-successful-mobile-marketing-strategy-0440352#5k0ytAe20wlWMPFB.99

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Matmi's curator insight, March 28, 2013 8:04 AM

Point number 4 could not be more true. Having a mobile app developed can revitalise a business's mobile marketing. A business can interact with its customers easily, advertise new products, offer discount codes and promotions all at the touch of a button - if anything it makes both the business and the customers lives easier! Not only that , an app can also bring great ROI too.

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Hotel Brands Can Do Better With Mobile Booking

Hotel Brands Can Do Better With Mobile Booking | The Insight Files | Scoop.it
A new report suggests that prestige hotels are missing opportunities to better compete with online travel agencies like Priceline and TripAdvisor when it comes to mobile booking.

Via Wendy Forbes
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