The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Mobile marketers should follow the lead of Asia Pacific brands

Mobile marketers should follow the lead of Asia Pacific brands | The Insight Files | Scoop.it

More than half of the world's smartphone users will be located in the Asia Pacific region by the end of 2016, according to eMarketer - and this share is expected to rise further over the coming years. Given that in much of Asia Pacific, 'digital marketing' equals 'mobile marketing', a strong culture of mobile innovation has emerged. As a result the eyes of marketers in other regions are turning to Asia to see what can be learned about inspiring consumers to interact and engage with their brand. Despite the rapid growth in content consumption on smartphones, consumers are less receptive to advertising messages delivered on mobile devices than via TV and online. As a result, it is important to undertake a strategic and creative approach to mobile. Find out more.

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10 key mobile/location-based stats that marketers need

10 key mobile/location-based stats that marketers need | The Insight Files | Scoop.it

The mobile phenomenon is a game-changer for marketers. Mobile proliferation is allowing for more data to access and analyse. It is creating new ways to reach target audiences now that we know where they are (and when they are). Smart devices are allowing for radical new payment systems. And most importantly, they are dramatically impacting how people search, research and shop — both online and in person. To help frame the opportunity, here are some key mobile and location-based statistics that all marketers should be aware of.


Via Soraia Ferreira, Ph.D.
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Simple Recipe for a Successful Mobile Marketing Strategy Community

Simple Recipe for a Successful Mobile Marketing Strategy Community | The Insight Files | Scoop.it

When it comes to mobile marketing, not all strategies are created equal. While many brands have attempted to connect with users through a mobile device, not all have been successful.  The following guide offers everything you need to know to create a successful mobile marketing campaign.

Read more at http://www.business2community.com/mobile-apps/simple-recipe-for-a-successful-mobile-marketing-strategy-0440352#5k0ytAe20wlWMPFB.99

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Matmi's curator insight, March 28, 2013 8:04 AM

Point number 4 could not be more true. Having a mobile app developed can revitalise a business's mobile marketing. A business can interact with its customers easily, advertise new products, offer discount codes and promotions all at the touch of a button - if anything it makes both the business and the customers lives easier! Not only that , an app can also bring great ROI too.

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Majority of digital travel researchers will be mobile by next year

Majority of digital travel researchers will be mobile by next year | The Insight Files | Scoop.it
2015 will be the tipping point: Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile, eMarketer predicts. And smartphones are more commonly used for both researching and booking travel than tablets. Based on eMarketer's latest forecast of digital and mobile travel researching and booking, 128.8 million people in the US will research travel on the internet this year, or 63.0% of internet users. Of that group, 47.4% will do so via mobile. Meanwhile, 106.3 million people (52.0% of internet users) will actually book travel online, including 31.6% of the total who will book travel on their mobile devices.
Via Andrea Rossi
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Olivier P. Soares's curator insight, November 28, 2014 7:18 PM

Every year, mobile keeps on raising the bar higher.  What I would like to know in these statistics is what is the actual share of travel booking that are performed by the big players (Priceline, world hotel chains..) compared to independent or small players. 

This would be relevant and interesting stats to follow year on year.


Anyone can point me to any study as sort ?

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Hotel Brands Can Do Better With Mobile Booking

Hotel Brands Can Do Better With Mobile Booking | The Insight Files | Scoop.it
A new report suggests that prestige hotels are missing opportunities to better compete with online travel agencies like Priceline and TripAdvisor when it comes to mobile booking.

Via Wendy Forbes
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