The Insight Files
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Consumer trends and news curated by Tourism Australia
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Six ways mobile technology is shaping the business travel marketplace

Six ways mobile technology is shaping the business travel marketplace | The Insight Files | Scoop.it

A quick look around airports shows mobile technologies have become as common as a carry-on. Smartphones, tablets and wearable devices are built for life on the go, so it's no surprise to see mobile taking off with business travellers. In turn, rapid adoption of the technology is now driving the future of the marketplace for everything from travel bookings to expense reporting to the purchases and vendor preferences of your employees. This article outlines six ways that mobile technology will continue to shape the business travel experience for years to come:


  • Smartphones will rule the skies.
  • Credit, cash or phone?
  • Expense management on the fly.
  • Bookings by app.
  • It's going to get personal.
  • Times are changing for travel managers.


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How mobile technology is changing travel

How mobile technology is changing travel | The Insight Files | Scoop.it

Mobile technology has dramatically changed the way consumers book travel, making it easier to book flights, check into accommodation, and find out what's happening anytime, anywhere in the world. These days, there is an app for pretty much anything and when it comes to the travel industry that parable couldn't ring more true. The infographic above offers an overview of how mobile technology is engrained in travel today and where it's headed. Among the highlights include:


  • 3/4 active travellers use a mobile device while on the move.
  • 45% own a mobile device that allows them to browse the Internet.
  • 2/3 say they are likely to explore, shop and book travel activities via their mobile devices.
  • 75% of smartphones connect to a free airport Wi-Fi network.
  • Top five couch surfing countries: USA, Germany, France, Canada and the UK.
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The future is personal

The future is personal | The Insight Files | Scoop.it

The ubiquity of mobile technology has already spurred airlines and airports to invest in mobile products to help air travellers on their journey. As these begin to mature, new opportunities will open up to enable delivery of a more personal service. The next three years will see all airlines and the vast majority of airports further investing in mobile services, but service roll-out and user adoption is, perhaps inevitably, proving rather complex. Looking ahead, the opportunity and the new frontier for mobile passenger services will be using apps to improve customer relationships and enabling passengers to personalise the services they use to suit their needs on their journey.

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Get ready for the mobile traveller

Get ready for the mobile traveller | The Insight Files | Scoop.it

The internet and mobile technology have fundamentally changed the way in which travellers book their holidays. Euromonitor International forecasts mobile bookings to double from 12.5% of online totals in 2014, to 22% by 2019. That's an increase from $96 billion to $260 billion. Tours and attractions are set to be the next tourism sector to be impacted by consumers' preference to book their experiences via mobile. To stay on top of this trend, this article lists a number of tips, including:


  • Partnering with OTAs to increase your business's reach.
  • A good, mobile-friendly website attracts customers.
  • Book it right.


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Unlocking the mobile mindset in the travel industry

Unlocking the mobile mindset in the travel industry | The Insight Files | Scoop.it

Consumers today spend more time shopping on mobile devices than they do on desktop devices. Forrester Research forecasts that US mobile commerce in travel and food services will hit $54 billion in 2016 and $75 billion by 2018. Add to that the fact that consumers are using their mobile devices for more than buying - they're researching cruises while waiting to board their flight. They're evaluating restaurants and making dinner reservations for themselves and clients during conference breaks. Additionally, mobile customers switch from device to device several times a day. Regardless of where they are or what device they are using, they expect a personalised, fast, rich and no-hassle online experience, described by Forrester as the 'mobile mind shift.' Forrester estimates that about 30% of US consumers think this way. Unfortunately, many travel and hospitality companies have not made this switch in thinking, and as a result, are not meeting their mobile customers' needs. Find out more.

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Gaming and Gamification in tourism: best practice report


Via Soraia Ferreira, Ph.D.
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