Nearly 80% of People Participate In Online Community to Help Others | Social Media Today | The Insight Files |

"...Nearly 80% of respondents participate in online groups to help others by sharing information and experiences, and 66% participate in a professional community to belong to a group of colleagues and peers.  41% participate in groups to be seen as someone knowledgeable.

Only a relatively small percentage use networks and community to persuade others to adopt their point of view or buy a product of service.  It has long been known in the community world that community is no place for a vendor booth - it is for the exchange of ideas and not the waving of sales flags. 

Yes, direct and indirect sales can occur as a by-product of thought leadership shared in community exchanges, however, it is the content and ideas that yield value in professional communities. The data reaffirm this belief."