Many hotels are experiencing a notable increase in reservations coming from online travel agencies, most notably those from Booking.com. At the same time, direct bookings, those generated from a hotel's own website, are declining both in absolute and relative terms when compared to what OTAs generate. Not only are OTAs dominating in the area of sales against direct bookings through hotel websites, they are also becoming the preferred reservation method for tourists, most notably when up against small chains and individual hotels. Word of mouth on positive experiences and personalised offers and recommendations tailored by OTAs are crucial to this shift. Click here for more information.