The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Why consumers prefer booking with online travel agencies

Why consumers prefer booking with online travel agencies | The Insight Files | Scoop.it

Many hotels are experiencing a notable increase in reservations coming from online travel agencies, most notably those from Booking.com. At the same time, direct bookings, those generated from a hotel's own website, are declining both in absolute and relative terms when compared to what OTAs generate. Not only are OTAs dominating in the area of sales against direct bookings through hotel websites, they are also becoming the preferred reservation method for tourists, most notably when up against small chains and individual hotels. Word of mouth on positive experiences and personalised offers and recommendations tailored by OTAs are crucial to this shift. Click here for more information.

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Webjet sees B2B division becoming bigger than consumer-facing brand, buys SunHotels

Webjet sees B2B division becoming bigger than consumer-facing brand, buys SunHotels | The Insight Files | Scoop.it
Australia-based online travel agency Webjet has entered into an agreement to acquire European online hotel service SunHotels for $28M.
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Online travel’s new dynamic duo: Expedia and Wotif - Roy Morgan Research

Online travel’s new dynamic duo: Expedia and Wotif - Roy Morgan Research | The Insight Files | Scoop.it
The news that US-based online travel booking service Expedia is taking over Aussie-owned Wotif.com Holdings has far-reaching implications for the Australian travel industry.
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Just one per cent of travellers plan trips in the last 24 hours

Just one per cent of travellers plan trips in the last 24 hours | The Insight Files | Scoop.it
Despite the rise of same-day booking services, apparently just 1% of leisure and business travellers plan trips within the final 24-hour window.
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