The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Five ways to perfect the travel booking funnel - Tnooz

Five ways to perfect the travel booking funnel - Tnooz | The Insight Files | Scoop.it

Understanding the customer journey is a challenge for digital marketers, particularly when it comes to perfecting the process of online travel booking. The reality is that there are so many factors that influence a consumer before they make their final travel purchase decision. These factors occur on and offline, across multiple devices and over an unpredictable range of time. This article lists five best practices:


  1. Understand the travel visitor and his or her purchase process.

  2. Measure all relevant data points within the booking process

  3. Optimise for device type as matched to the appropriate stage of the customer journey

  4. Generate traffic and demand for the purchase process.

  5. Right-size the booking funnel.


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Just one per cent of travellers plan trips in the last 24 hours

Just one per cent of travellers plan trips in the last 24 hours | The Insight Files | Scoop.it
Despite the rise of same-day booking services, apparently just 1% of leisure and business travellers plan trips within the final 24-hour window.
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