The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Glass-half-full approach to iconic Australian destinations

Glass-half-full approach to iconic Australian destinations | The Insight Files | Scoop.it

Australia is home to some of the world's most incredible natural attractions, but why just drink in the views when you can pair your sightseeing experience with a glass of wine? The glass-half-full approach to iconic Australian destinations has become an emerging theme among social media photographers. Australian food and wine have become a major drawcard for international visitors and is a key focus of Tourism Australia's Restaurant Australia campaign. "People who haven't visited don't rate Australia highly as a true culinary destination. However, once they've been here and sampled our amazing food and wines, we shoot up the rankings to sit near the top," says Tourism Australia's Head of Social Media. Next month, Australia is hosting the World's 50 Best Restaurants awards in Melbourne. Find out more.

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Australian food takes a starring role in new TV series

Australian food takes a starring role in new TV series | The Insight Files | Scoop.it

Australia should brace for a horde of hungry international tourists heading down under on the back of the $40 million Restaurant Australia campaign. The well-fed and watered guests of the campaign, hosted by Tourism Australia, are now starting to spruik their foodie experiences to millions of followers worldwide. Leading the charge is three-star Michelin chef and author Eric Ripert whose 12-part series 'Avec Eric' recently premiered in the US. Six of the episodes were filmed around Australia during his visit as a guest of Tourism Australia last year. Another series partly funded by Tourism Australia is about to hit small screens in the UK. 'Jimmy's Australian Food Adventure' presented by farmer and foodie Jimmy Doherty is expected to be watched by four million British food lovers over three episodes. Focusing on the unexpected and inspirational tastes of South Australia, Western Australia and the Northern Territory, the series takes Jimmy out of the kitchen and into the natural landscape. Click here for more information.

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How data inspired Tourism Australia to market its food and wine

How data inspired Tourism Australia to market its food and wine | The Insight Files | Scoop.it

Restaurant Australia is an $8.6 million advertising campaign from Tourism Australia that’s focused on the country’s food scene and agriculture. The culinary campaign, which launched in May, became part of a long-term and overarching campaign, “There’s Nothing Like Australia,” because data showed that Australia was viewed as a destination with good food and wine. Click here to read about how this campaign was inspired and driven by strategic insights.

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World’s 50 best restaurants 2015: Melbourne’s Attica among top again

World’s 50 best restaurants 2015: Melbourne’s Attica among top again | The Insight Files | Scoop.it

For the second consecutive year Melbourne’s Attica has been deemed the only Australian restaurant worthy of the annual list of the World’s 50 Best. It has been ranked 32 for the second consecutive year. It was also named Best Restaurant in Australasia. Sydney's Sepia (84) was anointed The One to Watch for "fastest rising" restaurant from the second tier of 51-100. The list, sponsored by S. Pellegrino, is now in its 14th year and was announced yesterday morning in London. Find out more.

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Kapil Rangras's curator insight, June 3, 2015 2:36 AM

Melbourne, Australia.......Restaurant capital of the world, a must do for FOODIES....

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Gourmet Traveller's favourite dishes of 2014

Gourmet Traveller's favourite dishes of 2014 | The Insight Files | Scoop.it

Australian Gourmet Traveller's team of restaurant reviewers serve up their list of Australia's ten best dishes of 2014. Topping the list is Restaurant Australia's Invite the World to Dinner event's menu, which featured a selection of barbequed lobster and seaweed butter, in addition to wallaby broth, grilled abalone and raw red kangaroo. Chef-ambassadors Neil Perry, Peter Gilmore and Ben Shewry did the nation proud at the Restaurant Australia gala dinner at MONA in Hobart in November, putting together a menu that was gutsy, original, polished, and - above all - a pleasure to eat. Click here to view the complete list for food and wine-inspired holiday ideas.

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Restaurant Australia's head chefs announced: Neil Perry AM, Peter Gilmore and Ben Shewry share the kitchen for the first time - News & Media - Tourism Australia

Restaurant Australia's head chefs announced: Neil Perry AM, Peter Gilmore and Ben Shewry share the kitchen for the first time - News & Media - Tourism Australia | The Insight Files | Scoop.it
Up to 80 of the world's top food and wine influencers will dine from a 'best of Australia' menu prepared by multi-awarded chefs Neil Perry AM, Peter Gilmore and Ben Shewry - part of Tourism Australia's much-anticipated 'Invite the World to Dinner' to be held in Tasmania in November.
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