The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Chinese online travel agents get 10x more reviews than actual review sites

Chinese online travel agents get 10x more reviews than actual review sites | The Insight Files | Scoop.it
Perhaps a surprise - user review giant TripAdvisor's Chinese brand DaoDao has fewer hotel reviews than online travel agencies in China.
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TripAdvisor to fix its lack of attention to restaurants and attractions

TripAdvisor to fix its lack of attention to restaurants and attractions | The Insight Files | Scoop.it
TripAdvisor CEO Stephen Kaufer said We think it will be really hard for anyone else, even Google" to say they are a better-suited to plan an entire trip.
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Edelman study finds consumers want entertainment ‘selfie-style’

Edelman study finds consumers want entertainment ‘selfie-style’ | The Insight Files | Scoop.it
Edelman today releases the results from the 2014 Edelman Entertainment Study, its eighth annual study on how and why people consume and share entertainment.
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How reliable are online customer evaluations?

How reliable are online customer evaluations? | The Insight Files | Scoop.it
The investigation carried out by the Academic Director of the ITB Berlin Convention and professor at the Worms Technical College together with his students for ITB Berlin 2014 has revealed that travellers, platform operators and hoteliers have become much more professional in their dealings with online hotel evaluations.
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