The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Airbnb demand increasingly hitting hotels, not online travel agencies

Airbnb demand increasingly hitting hotels, not online travel agencies | The Insight Files | Scoop.it

The use of Airbnb is growing faster than industry commentators predicted, with hotels the main losers in the new accommodation war. A large survey and follow-up analysis by global financial services giant Morgan Stanley says that Airbnb penetration of the accommodation sector is hitting somewhere in the region of 18-19%, up from 12% last year. This marked increase in the space of just 12 months is being felt in both leisure and corporate travel, with nearly a fifth of both types having been hosted by an Airbnb member. Although growth is forecast to slow slightly over the course of the next year, penetration is likely to be at around 23-25%. Driving this still-rapid increase in usage is a combination of high traveller awareness (75% of consumers) and even higher user satisfaction rates (93%). Find out more.

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Airbnb and female business travellers: the challenge

Airbnb and female business travellers: the challenge | The Insight Files | Scoop.it

Airbnb’s strengths can also be liabilities for many solo female business travellers. The platform has grown increasingly popular every year because of its ability to connect travellers to local communities by offering a more immersive, authentic and affordable travel experience for business and leisure travellers. It's also a portal for self-discovery because it offers access into so many varied neighbourhoods around the globe. Airbnb is about experiencing the destination on your own terms - it's about freedom, personalisation, choice and self-determination but it also requires a degree of flexibility and independence on the part of the individual traveller. This very lack of structure is what causes concerns among many females travelling alone to business meetings and conferences. Find out more.

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Airbnb encourages experiences, not just destinations

Airbnb encourages experiences, not just destinations | The Insight Files | Scoop.it

Airbnb has announched a new revamp that offers an alternative to mass produced tourism, encouraging people to travel with experiences in mind rather than detinations. Sydney and Melbourne will be included in a new innvoative matching system designed to understand travellers' preferences and then match them with the homes, neighbourhoods and experiences that meet their needs. In an online poll of US travellers commissioned by Airbnb, it becomes clear how much modern tourism misses the mark when it comes to globe-trotting. Respondents said they feel overwhelmed with the crowds at tourist attractions, with people finding it as stressful as going to the dentist (48%) or doing their taxes (52%). Only one quarter of travellers felt their last holiday exceeded their expectations. Find out more.

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Airbnb to top one million guests in a single night on New Year's Eve

Airbnb to top one million guests in a single night on New Year's Eve | The Insight Files | Scoop.it

Airbnb has over one million guests booked for this upcoming New Year's Eve, up from 550,000 last year. It will be the first time the room sharing company has ever booked one million people in a single night, surpassing the previous record on August 8, 2015, which was just shy of seven digits. The five cities with the highest booking volumes on December 31, 2015 are: New York, Paris, London, Sydney and Berlin. The five destinations with the biggest jump in bookings over 2014 include three cities in Japan, plus Cuba and Acapulco. Three cities in France were also among the top 10 destinations with the highest surge year-over-year. The three most well-travelled routes from point A to point B are: Singapore to Tokyo, Buenos Aires to Rio de Janeiro and Hong Kong to Osaka. Find out more.

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Australia’s first Sharing Economy Monitor

Australia’s first Sharing Economy Monitor | The Insight Files | Scoop.it

Airtasker has set a national benchmark for the growth of the sharing economy trend in Australia, releasing its first bi-annual Sharing Economy Monitor. Measured by local market research firm Pureprofile, the monitor has revealed that just under half of the population (44.8 per cent) are aware of the companies driving the movement, including Airbnb, Uber and Airtasker. It also found that approximately 16% of the Australian population have engaged in a sharing economy transaction and that 6.7% of the population have used the sharing economy to earn extra income. For the sake of overseas comparison, the local research harnessed the same methodology as earlier US-focused research from global research consultancy from PwC. PwC's research found that roughly 44% of US consumers are aware of the sharing economy and 19% of the US population have engaged in a sharing economy transaction.

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Younger millennials use Uber-type apps more than older millennials

Younger millennials use Uber-type apps more than older millennials | The Insight Files | Scoop.it

Skift recently posted the following question to over 750 US millennials using Google Consumer Surveys: Do you regularly use on-demand apps like Uber or Lyft? The survey found that a huge majority of millennials across the United States still do not use these apps - almost 80% of them. Out of that, about 24% of them haven't even heard of these types of on-demand car apps. About 10% of American millennials say they use these apps frequently, which at about 80 million total millennials in the US still comes to a big, almost 8 million frequent millennial users. Notably, the older millennial set (aged 25-34) is using these apps much less than younger millennials. As expected, the urban millennials are using these apps more than suburban and rural millennials. Find out more. 

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5 reasons why the sharing economy is here to stay

5 reasons why the sharing economy is here to stay | The Insight Files | Scoop.it

The sharing economy clearly has enormous traction in hospitality, and an exhaustive investment research report shares more on why. The report details how the sharing economy has changed everything, creating a new set of corporate middlemen that offer more value to both sides of the transaction, building its loyal user base. The report predicts the ongoing success and future growth of the sharing economy across sectors due to five key reasons:


  1. Wholesale shift in work realities post-recession
  2. It's a cheaper middleman with more diverse inventory
  3. Social, local, mobile has won and is now fundamental to the digital world
  4. Government regulators are late to the party, bringing up the rear of this shift in consumer behaviour
  5. This revolution will not be televised
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The rise of the sharing economy in 2015

The rise of the sharing economy in 2015 | The Insight Files | Scoop.it

Even beyond the world of travel, it is hard to argue with the statement that 2014 was the year of the sharing economy. From Uber’s $40 billion valuation, to Airbnb being named Inc.’s Company of the Year, it was difficult to avoid coming across the sharing economy world no matter where you looked this past year. 2015 will be the year the sharing economy space becomes even more mainstream, providing a better, more curated and professional experience. Early on it was enough for sharing economy companies to operate as siloed marketplaces. They brought parties together enabling them to transact, but after that initial introduction the companies in the middle had little to do with the actual experience. As 2014 ended and 2015 is beginning we are seeing a shift away from the amateurism that has defined the sharing economy to date, and towards the curated professional experience that will be required going forward. Click here to learn more.

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Is the sharing economy making it easier to teach hospitality and tourism?

Is the sharing economy making it easier to teach hospitality and tourism? | The Insight Files | Scoop.it

Hospitality and tourism students enter a post-academic life in a variety of careers and locations. And no matter where they are, the sharing economy will find them. Hospitality programs don't instruct students how to be 'sharing economy hosts' but with the rise of sites such as Airbnb, students enter a field where travellers have a growing choice of where to stay and what kind of guest experience they desire. The dilemma universities face is how to explain these landscape changes to students, if at all. Additionally, the type of career Airbnb could offer a hospitality or tourism graduate today is unclear.

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Alternative accommodation held back by fears over trust

Alternative accommodation held back by fears over trust | The Insight Files | Scoop.it

Nearly 9 out of 10 travellers have rented or stayed in a stranger's property for a trip, with concerns over identity of owners cited as significant factor. Over 2,000 consumers in the US and UK were interviewed for the report from HooYu, with only 12% of Brits and 15% of Americans saying they have used an alternative accommodation option for their travels. The figures are lower, 6% and 10% for the UK and US respectively, for those specifically renting a room for a trip in somebody's home. Some 29% of Brits would never rent someone else's property for a trip with assurance over the owner's identity (the figure is 24% for Americans). Find out more.

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Sharing economy to triple by 2020

Sharing economy to triple by 2020 | The Insight Files | Scoop.it

According to Juniper Research, the sharing economy is set to triple in value, to over $20 billion a year by 2020. This revenue growth will be driven by the sectors of transport, goods, services, music and video and space. Among its predictions, Juniper has identified that ride-sharing (largely led by Uber) will be worth $6.5 billion by 2020. Additionally, space rental, including the likes of Airbnb, is tipped to be worth more than ridesharing by 2019. Find out more.

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The economic effects of ridesharing in Australia

Ridesharing is one part of the growing 'sharing economy' which, enabled by digital tools, is transforming the Australian economy. The agility of new businesses and their widespread impacts have captured the attention and imagination of the public, industry and the government - right up to the Prime Minister. This report from Deloitte provides an initial assessment of the economic effects of ridesharing for Australia - what it means for drivers on the Uber platform, regulators, traditional businesses and most importantly, consumers. Download the report here.

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How the sharing economy is changing travel

How the sharing economy is changing travel | The Insight Files | Scoop.it

The concept of hiring goods or services from peers is resonating with customers, and it's likely to have a big impact on the future of the travel industry. While the concept of sharing goods and services isn't new, the element of technology is, lifting the phenomenon to a mainstream movement. Technology is the missing link that has transformed collaborative consumption into a viable business model with high quality service standards. Airbnb alone now offers access to 650,000 rooms in 192 countries, taking only four years to reach this scale. However, there are some hurdles tourism business in the sharing economy need to overcome to compete with traditional businesses on a level playing field. Find out more.

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Eve-Line Boulle's curator insight, October 6, 2015 9:08 AM
"Renting rooms from locals, catching a ride with strangers, hiring a helper to perform dreaded household tasks. These days hardly a week goes by when we don’t hear a story about new ventures in the travel sharing economy."
Vagabond Lifestyles's curator insight, October 6, 2015 10:20 AM
The future of budget travel is here to stay!
Golan's Moving & Storage's curator insight, October 6, 2015 12:27 PM

Need help for your "permanent vacation?" Get in touch with Golan's Moving & Storage at http://golansmoving.com for packing and moving assistance.

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Sharing economy - much to do, plenty to offer

Sharing economy - much to do, plenty to offer | The Insight Files | Scoop.it

Almost six out of ten Millennial Americans are aware of the sharing economy but less than half of consumers as a whole have knowledge of such services. According to a study conducted by Allianz Global Assistance, only 8% of travellers considered sharing economy services to have a better quality product than those featured on so-called established methods such as online travel agencies. OTAs appear to be winning across the board when it comes to factors such as authenticity of local experiences, value for money, booking flow, customer support and overall experience.

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What modern hotel brands can learn from Airbnb

What modern hotel brands can learn from Airbnb | The Insight Files | Scoop.it

Airbnb is a game changer. What is most interestng is the knock-on effect that Airbnb and other home share services like One Fine Stay are going to have on traditional hospitality. Airbnb is preaching membership to a like-minded community, making users feel like they are the in-the-know local. Their user experience, content and hyperlocal recommendations all reflect this. To counter, traditional hotels need to raise their respective games and remember what the core of their business is: service, grace and providing comfort for guests. This article lists recommendations that hotel brands should leverage in order to reinvest and reinvigorate the magic of hospitality:


  1. Improve neighbourhood diplomacy
  2. Strive for the perfect lobby
  3. Remember the magic of the right scene
  4. Use data for a better human touch
  5. Break up the scar tissue
  6. Revel in the blank slate


Find out more.

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What the sharing economy means to the future of travel

What the sharing economy means to the future of travel | The Insight Files | Scoop.it

This Skift reports looks into what the sharing economy means to the future of travel. This trends report provides an overview of the economic, social and technological changes driving customers towards the sharing economy, especially for accommodation and ground transport. Through an examination of the advantages of new sharing businesses, Skift has developed recommendations for incumbent players in the travel industry to avoid disintermediation. Click here to find out how the travel industry is the sector most affected by the meteoric growth of sharing and collaborative consumption.

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Maria Rekrut's curator insight, February 14, 2015 9:14 AM

If we think we've seen  changes up until now....just wait and see what's on the horizon!!

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Travel and the sharing economy

Travel and the sharing economy | The Insight Files | Scoop.it

The sharing economy has taken the travel and tourism industry by storm, tapping into the consumer zeitgeist for sustainable, authentic and local services when it comes to lodging, transport, activities, dining and finance, amongst others. This Euromonitor report looks at the key drivers behind the dynamic growth in the travel sharing economy, benefiting from technological disruption, rapid urbanisation, Generation Y's influence and smartphone proliferation. Click here to view the full report.

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Connecting with the crowd: application of crowdsourcing in the tourism industry

Connecting with the crowd: application of crowdsourcing in the tourism industry | The Insight Files | Scoop.it
Ines Maione of clickworker, a crowdsourcing firm based in Germany, writes in to discuss how crowdsourcing is being used in the tourism sector, and how her company is helping to connect tourism companies with the crowd.
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