The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Australia's top 10 best cycling trips

Australia's top 10 best cycling trips | The Insight Files | Scoop.it

For many Australians, thoughts of cycling trips conjure up only foreign images of French vineyards, Tuscan hills and Cuban beaches. However, there are roads and trails in Australia which are just as enticing. While the vast distances of the open Australian highway may not appeal, there are numerous bike-friendly options that beckon right across the country. Click here for the complete list.

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Reaching ecotourists: social media reveals divide between current marketing strategies and consumers

Reaching ecotourists: social media reveals divide between current marketing strategies and consumers | The Insight Files | Scoop.it

"While most ecotourism news focuses on the efforts of large hotels to manage their impact on the environment, travelers interested in environmentally conscious travel are more likely to seek out more immersive experiences."

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Geek Girl Travel's curator insight, March 27, 2014 12:34 AM

You can pamper yourself and still be eco friendly.

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Soccer fans more likely to travel to countries and regions famed for their soccer talents

Soccer fans more likely to travel to countries and regions famed for their soccer talents | The Insight Files | Scoop.it

"There’s no denying it: the country is in the grip of World Cup fever. And if you’re one of the 3,494,000 Australians who tune in to watch FIFA World Cup soccer on TV, you’re probably feeling a bit sleep deprived. You might even be wishing you were in Brazil, experiencing the excitement first hand. In fact, World Cup viewers are far more likely than the average Aussie to want to take a holiday in that part of the world in the next two years."

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