The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Tour operator booking patterns going through a seismic shift in 2016

Tour operator booking patterns going through a seismic shift in 2016 | The Insight Files | Scoop.it

For decades, tour operators have seen standard booking patterns surround the top destinations for global travelers. Classic European destinations like Italy and France dominated the landscape, with holidays being booked four to six months in advance. But tour operators have seen an unexpected change in bookings this year, with tourists choosing alternative destinations and booking their holidays much closer to their date of departure. Off the beaten path destinations have seen a surge in bookings while traditional tours to cities like London, Paris and Rome have fallen off. Travellers also booked tours much more close to peak summer travel season than before. Find out more.

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Tour operator predictions for 2016

Tour operator predictions for 2016 | The Insight Files | Scoop.it

U.S. travellers are concerned about terrorism but still want to visit emerging destinations on their next holiday, according to a poll conducted by the U.S. Tour Operators Association. Below are four takeaways on how tour operators expect consumers to travel next year:


  1. Boomers want to tour - tour operators polled said that more than half of their customers are baby boomers, while those 35 to 50 years old represent one-quarter of their customers.
  2. Terrorism concerns are real - Tour operators think that terrorism is the top threat to traveller confidence in the U.S. in 2016, with global financial stability and political instability seen as lesser threats to traveller confidence.
  3. Everyone wants to visit Cuba - Cuba was named as the top emerging destination among tour operators, followed by Myanmar, Iceland, Colombia, Ethiopia and Japan.
  4. Italy remains the top international tourism destination - For the fourth year in a row, Italy was the top destination for U.S. international travellers, followed by the U.K., China, France, South Africa, Peru and India.


Find out more.

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Coliseum Rooms's curator insight, March 2, 2016 12:16 PM
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Luxury travel experiences a revival

Luxury travel experiences a revival | The Insight Files | Scoop.it
Luxury travel is in the middle of a renaissance, being brought back to life in a variety of indulgent themes. We uncover the top nine ways luxury is being brought back into fashion.
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How to package your product for millennials

How to package your product for millennials | The Insight Files | Scoop.it

"Tech-savvy millennials are adept at researching destinations and experiences online, however tour operators that personalise their offerings still have a role to play. Tessa Reed speaks to experts to find out more."

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The state of food tourism with tour operators

The state of food tourism with tour operators | The Insight Files | Scoop.it

The line between food tourism and adventure travel continues growing thinner as nearly a third of adventure tour operators say travellers have asked them to make food a larger part of their trips. The Adventure Travel Trade Association recently surveyed 281 inbound and outbound tour operators and travel agents from 54 countries (80% were tour operators) who severed an average of 3,300 travellers per year. The survey found that 50% of travellers would enjoy incorporating a food experience outside of traditional meals into a physically active style of adventure travel. 51% of these tour operators said their tours incorporating food experiences are more popular than itineraries without food. It's becoming more difficult for tour operators to ignore the impact food has on tourism and traveller intent to take a trip to their dream destination. Find out more.

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Tour operators look to TripAdvisor for user reviews

Tour operators look to TripAdvisor for user reviews | The Insight Files | Scoop.it

Even with the looming spectre of negative reviews, sites such as TripAdvisor and its competitors have tour operators looking for a platform to show off their reviews in a holistic way, which they say doesn't exist yet. Tour operators such as Trafalgar and Globus argue their products have numerous dimensions which make reviewing them on a platform like TripAdvisor nearly impossible. Travellers trust the TripAdvisor brand because they expect both positive and negative comments will show up, given the site's neutrality. Credibility likely decreases in travellers' minds as reviews move further away from neutral ground. To view the full article, click here.

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Australian tour operator overcoming language barriers using GPS interpretive guiding system

Australian tour operator overcoming language barriers using GPS interpretive guiding system | The Insight Files | Scoop.it
International visitors to Cairns and the Tropical North will no longer be lost in translation with the introduction by Down Under Tours of a new, state of the art, GPS multilingual interpretive guiding system.
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