Expedia's latest study, Profile of the American Bleisure Traveller, with Luth Research provides an inside look at the bleisure traveller, where they are going, and why they are turning their business trip into a bleisure one. Destination is the leading factor in turning business travel into bleisure, especially considering most bleisure travellers (84%) will stay in the same city for their whole trip, and more than 80% also stay in the same hotel. Other factors include:
- 66% reported they would book if they were travelling to an exciting city/location.
- 85% highly consider a destination if they have great sightseeing locations/
- 33% were influenced by events going on in that area (a convention, concert, show, etc.)