The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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State of the travel tech nation - in the year 2040

State of the travel tech nation - in the year 2040 | The Insight Files | Scoop.it

We live in a fascinating - if uncertain - period for travel tech, as intermediaries, suppliers and, indeed, consumers evolve at an unstoppable rate. As the number of people travelling is expected to double in the next 25 years, the role and function of travel technology will be influenced whether those that use it like it or not. This article highlights other elements which are likely to change, including:

 

  • Customers will split into two - those who value low-cost holidays above all else and those who require bespoke, tailor-made experiences.
  • There will be a decline in dynamic packaging - OTAs and dynamic packaging tour operators will need to add considerable value to what they off if they are going to survive.
  • The demise of the GDS - many airlines and suppliers are now offering direct access to their stock via an API.
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Travellers who take selfies remember their trips better

Travellers who take selfies remember their trips better | The Insight Files | Scoop.it

Researchers who surveyed more than 700 travellers from 6 countries find that travellers who snapped photos and selfies on holiday recall their trips better. In fact, they are 40% more likely to remember their holidays well than those who don't. The study also finds that Instagram users were 24% more likely than Facebook users to have clear memories of how they felt during their holidays. The cost of a holiday did not have any effect on its memorability, regardless of whether travellers spent $100 or $5,000. Travellers from the USA, UK, France, Germany, Spain and Italy were surveyed before, during and after their holidays. Find out more.

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Airbnb to car-sharing: why your company needs to wake up to the collaborative economy

Airbnb to car-sharing: why your company needs to wake up to the collaborative economy | The Insight Files | Scoop.it

"We are witnessing the emergence of a new industry of collaborative enterprises that let consumers bypass traditional, inefficient companies to get the products and services they want.
 

Zipcar (automobiles), Airbnb (rooms to rent for vacationers), and BookCrossing (a social book sharing community) all help people find what they want quickly, cheaply, and efficiently — from each other.


From Etsy to TaskRabbit to Lyft, the sharing economy is on the rise. Your customers are sharing products rather than buying them — and that’s a disruption to you."

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Qantas immerses travellers in Australian destinations with new virtual reality app 

Qantas immerses travellers in Australian destinations with new virtual reality app  | The Insight Files | Scoop.it

Qantas has launched a new virtual reality app, Qantas VR, giving customers an interactive way to discover and explore destinations before physically travelling there. Travellers who are curious about travelling to Australia can now experience a series of immersive 360 degree videos shot at places like Uluru, Hamilton Island and Sydney Harbour. A unique 'book now' button takes the user straight to the appropriate flight booking details page as the primary call to action. The application is designed to work for all smartphone users with a built-in VR mode for switching between 2D and a 3D mode for VR headsets. 

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Nefetrip's curator insight, December 31, 2016 11:56 PM
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Wi-Fi in National Parks a good move for marketing

Wi-Fi in National Parks a good move for marketing | The Insight Files | Scoop.it

"National park authorities are right to install Wi-Fi at key locations in wilderness parks, according to travel blogger and marketing guru, Carolyn Childs, of MyTravelResearch.com.
 

‘Live’ posts from up a mountain will inspire would-be travellers and help them to move from ‘dreaming’ to the ‘planning’ stages of the path to purchase.."

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