The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Machu Picchu tops TripAdvisor's landmark list

Machu Picchu tops TripAdvisor's landmark list | The Insight Files | Scoop.it

TripAdvisor has listed the planet’s top spots based on the millions of reviews and opinions collected in a single year from travellers around the globe and Peru’s ancient citadel of Machu Picchu tops the Top 25 Landmarks World List. Machu Picchu has claimed the Travellers’ Choice 2016 Award, with the citadel being voted number one for Top Landmarks worldwide. Other landmarks making the cut include India's Taj Mahal, Italy's St. Peter's Basilica and Cambodia's Angkor Wat. Click here to view the full list of TripAdvisor's Travellers' Choice Awards.

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TripAdvisor delves into traveller types and booking trends

TripAdvisor delves into traveller types and booking trends | The Insight Files | Scoop.it

TripAdvisor is the latest to put travellers into groups according to behaviour. As part of the company's ongoing TripBarometer, it commissioned Ipsos to identify different traveller profiles. The research came up with six:

 

  • Value seekers are predominantly aged 25 to 34, often travelling with children and like beach holidays.
  • Luxury travellers spend big, are mostly aged 25-49 and like beach holidays and city breaks.
  • Social travellers (25-49) often go away with others. The income for this segment is medium to high and they are influenced by word of mouth and recommendations.
  • Independent travellers like to travel alone and are looking for adventure.
  • Researchers devote a lot of time to researching where to go, where to stay and what to do in a destination.
  • Habitual travellers can be aged anywhere between 35 and 64; they return to the same place again and again and want things easy.

 

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The best island in the world named by TripAdvisor

The best island in the world named by TripAdvisor | The Insight Files | Scoop.it

TripAdvisor has named the world's top ten island destinations, in addition to the top ten islands in the South Pacific, as voited by consumers in the Travellers' Choice Awards for 2016. Winners of TripAdvisor's Travellers' Choice awards for top island destinations were determined using an algorithm that took into account the quantity and quality of reviews and ratings for hotels, restaurants and attractions on islands worldwide collected over a 12-month period, as well as traveller booking interest on TripAdvisor. See below for the results of the top islands in the South Pacific, with two Australian islands making the list:

 

  1. Bora Bora, French Polynesia
  2. Viti Levu, Fiji
  3. Aitutaki, Cook Islands
  4. Taveuni Island, Fiji
  5. Moorea, French Polynesia
  6. Efate, Vanuatu
  7. Waiheke Island, New Zealand
  8. Rarotonga, Cook Islands
  9. Lord Howe Island, Australia
  10. Norfolk Island, Australia
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TripAdvisor: Australia's best beaches

TripAdvisor: Australia's best beaches | The Insight Files | Scoop.it

Whitehaven Beach has been named Australia’s top beach, according to TripAdvisor’s Traveller’s Choice awards for Beaches. The award-winning beaches were determined based on the quantity and quality of traveller reviews and ratings for beaches on TripAdvisor, gathered over a 12-month period. Manly Beach, Surfer’s Paradise Beach, Turqoise Bay and Shelly Beach also comprise the list of Australia’s top five beaches. Find out more.

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Key travel trends for 2016

Key travel trends for 2016 | The Insight Files | Scoop.it

TripAdvisor has collated the key trends that will shape the travel landscape in 2016, based on its TripBarometer study which analysed more than 44,000 responses from travellers and hoteliers worldwide. Among the key trends include seeking new experiences, with 69 percent of travellers planning to try something new in 2016, including cruising, solo travel and adventure travel. Additionally, 1 in 3 travellers are planning to spend more in 2016 than they did in 2015, believing that travel is essential to their health and wellbeing. Below is a breakdown of the key trends outlined by TripAdvisor; click here to download the full report. 


  1. Seeking new experiences.
  2. Spending more because it's 'worth it.'
  3. Choosing destinations based on culture, special offers.
  4. Staying cool and connected.
  5. Rising room rates (and optimism).
  6. Managing reputations online.
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Vagabond Lifestyles's curator insight, January 16, 2016 9:02 AM

Really awesome travel trends

Travel and Transport's curator insight, January 25, 2016 9:09 AM

This is more of a consumer travel focused study than a business travel one, but there are still some interesting insights to be had here - particularly with regard to generational traveler preferences.

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TripAdvisor on experiences, rates, destinations and more in 2016

TripAdvisor on experiences, rates, destinations and more in 2016 | The Insight Files | Scoop.it

As 2015 comes to a close, everyone in the travel industry is focused on understanding next year’s trends and patterns and how best to capitalise on them. TripAdvisor's latest TripBarometer study, conducted by Ipsos, offers answers to these questions and outlines key trends that will shape the travel landscape in 2016. 


Key trends:

  1. Seeking new experiences.
  2. Spending more because it's 'worth it'.
  3.  Choosing destinations based on culture and special offers.
  4. Staying cool and connected.
  5. Rising room rates (and optimism)
  6. Managing reputations online. 


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It's all about the good vibes on TripAdvisor

It's all about the good vibes on TripAdvisor | The Insight Files | Scoop.it

Three quarters of people writing reviews on TripAdvisor do so because they want to share a good experience, rather than rant about it. The user review service carried out a survey using PhoCusWright earlier this year but has just released the findings. The study involved a sample of 15,000 travellers from a broad range of countries including the UK, France, Germany, US, India and Japan, using a pop-up module from TripAdvisor. Key findings include:


  • Two of the most important things for users when reading reviews are recency (42%) and quantity (30%).
  • The majority of users want one place where they can read reviews, compare prices and book.
  • 70% of users wrote a review because they received good advice from reviews and wanted to give back.
  • 76% agree that user photos influence their decisions.
  • 8/10 users say TripAdvisor helps them plan better trips.


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How TripAdvisor took over the travel information market

How TripAdvisor took over the travel information market | The Insight Files | Scoop.it

TripAdvisor is becoming a travel behemoth, since it has gone beyond the issues of fake reviews to become a genuine source of travel information. TripAdvisor has combined the best, freshest and most relevant travel information with the ability to book in real-time. Being able to stay on one site and do all that enhances its attractiveness when researching travel plans. On a mission to complement its vast user-generated content, TripAdvisor is now on a mission to buy the best of travel start-ups. It has taken 15 years to build up its UGC reviews, with some 280 million people now using the site to research travel. As Google owns travel search, TripAdvisor now harnesses UGC, social media and mobile digital to position itself and command the middle ground of travel information. Find out more.

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TripAdvisor's hotel review collection is leaving rivals in the dust

TripAdvisor's hotel review collection is leaving rivals in the dust | The Insight Files | Scoop.it

It took around 21 months in 2013 and 2014 for TripAdvisor to double its number of user reviews and opinions to 200 million - and you can expect the company to reach the 300-million mark considerably faster than that. In the process, TripAdvisor will boost its number of reviews from verified guests, making them more useful for consumers trying to pick a place to stay, and likely putting the online travel agencies' user-review collection efforts further in the rear-view mirror. That's because TripAdvisor, on several fronts, is placing a higher priority on integrating with hotels' technology providers at a much faster clip than the vast majority of its peers. Find out more.

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Panos Fotiadis's curator insight, June 18, 2015 6:25 AM

well, no doubt it's no.1 and will stay for long

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TripAdvisor crowns top travel favourites

TripAdvisor crowns top travel favourites | The Insight Files | Scoop.it

From hairdryers and backpacks to travel magazines and sunscreen, TripAdvisor counts down the global Travel Favourites. The Travellers' Choice for Travel Favourites zoned in on the top travel companions from around the globe, spanning Australia, Canada, France, Germany, Italy, Russia, Spain, the UK and the US. TripAdvisor has narrowed down the choices, with 44 winners taking home a crown, featuring Phillips as the favourite hairdryer, Nivea as the top body lotion and Mount Franklin as everyone's top rated bottled water. Chief marketing officer Barbara Messing said the Travel Favourites pin down what's important to the global community. Click here to view the complete list.

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Panos Fotiadis's curator insight, May 4, 2015 4:46 AM

haha, could this be a "guideline" for hoteliers for choosing amenities and other staff ???

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Best destinations in Australia - Travellers' Choice Awards

Best destinations in Australia - Travellers' Choice Awards | The Insight Files | Scoop.it

TripAdvisor's Travellers' Choice Awards have named the best destinations in Australia, as awarded by millions of real travellers. Ranking in the top three positions are Sydney, Melbourne and Brisbane. Sydney's unmissable sites include the Sydney Opera House, The Rocks, Circular Quay and the Museum of Contemporary Art.


  1. Sydney
  2. Melbourne
  3. Brisbane
  4. Cairns
  5. Port Douglas
  6. Hobart
  7. Margaret River
  8. Noosa
  9. Adelaide
  10. Cessnock


On a world scale, Sydney came in at number 25, with Marrakech's Morocco, Cambodia's Siem Reap and Turkey's Istanbul taking out the top three positions. Click here to see the complete list.

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Avista's curator insight, May 15, 2015 11:02 AM

Welcome to Phuket Hotels and Resorts Thailand - Best offers for special and Memorable vacation! 

http://katabeach.avistahotelsandresorts.com/en/packages.html


Get up to 45% of Discounts (Special Offers) 

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Australians get back in the travel game

Australians get back in the travel game | The Insight Files | Scoop.it

Australians are upping their spend on travel in 2015, with international travel expecting a big boost. These are the findings to come out of TripAdvisor's latest TripBarometer study, which surveyed 44,000 consumers. The TripBarometer report paints a positive picture for travel this year, with travellers twice as likely to be increasing their holiday budgets than cutting their spending. Across the board, people want to take more international trips and Australia, Italy and the US continue to be the destinations topping travellers' wish lists. In Australia, the study found that 2015 will be a bigger and better year in terms of travel spend, with Australians prepared to spend an average of $14,900 - a 19% jump on last year's results. Around the world, trips abroad are set to jump by over 15% this year, with Australians expecting to up international trips by over 36%. 29% of global travellers have put Australia on their wish list in the next two years, if only money were no object.

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Solo female travellers on the rise

Solo female travellers on the rise | The Insight Files | Scoop.it

TripAdvisor has marked International Women’s Day with a refreshing survey, showing solo female travellers are on the rise. The Women's Travel Survey, which looked at over 9000 women globally, and almost 2000 women from Australia, showed that independent travel is growing. A significant 44% of Australian women say that they have travelled solo in the past, compared to 33% in 2014. Unsurprisingly, the women of Australia, along with the females of the UK, rank among the most independent female travellers in the world. 81% of Australian females say they are planning to travel alone this year, with approximately half fitting in between two and four solo getaways in 2015. The top reported reason for female travel was the freedom of doing whatever they want, an answer that ranked around 56%. Click here to read the rest of the study's findings.

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TripHobo's curator insight, April 7, 2015 7:46 AM

Yes Really very true that.. There are so many good ways of travel available today for the safety of womens .. The real women power rocks today.. Make your plans for some awesome trips today http://goo.gl/IaLygu ;

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TripAdvisor's most beloved landmarks

TripAdvisor's most beloved landmarks | The Insight Files | Scoop.it

According to TripAdvisor's followers, Australia's most beloved landmark is the Australian War Memorial in Canberra, per a Yahoo7 report. The second spot was awarded to last year's winner, the Sydney Opera House, while the Sydney Harbour Bridge was voted as third favourite and Melbourne's Shrine of Remembrance came in fourth. Internationally, Machu Picchu was recognised as the world's top spot, followed by Sheikh Zayed Mosque in Abu Dhabi and Angkor Wat in Siem Reap, Cambodia. Find out more.

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TripAdvisor lists top 10 landmarks in the world

TripAdvisor lists top 10 landmarks in the world | The Insight Files | Scoop.it

Machu Picchu in Peru has been ranked the number one landmark in the world in TripAdvisor’s Travellers’ Choice Awards, with Australian war memorial named Australia’s most beloved landmark. Award winners were determined using an algorithm that took into account the quantity and quality of reviews and ratings for man-made landmarks worldwide, gathered over a 12-month period. Nabbing lead position from the Sydney Opera House (2015's South Pacific Traveller's Choice Winning Landmark), the Australian War Memorial in Canberra has topped the Australian list for 2016. Find out more.

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Asian travellers seek value, air-con, culture in 2016

Asian travellers seek value, air-con, culture in 2016 | The Insight Files | Scoop.it

A study commissioned by online review and booking site TripAdvisor has revealed several key preferences of Asia's travellers in 2016. One of the topline findings show that value is of utmost importance with one in four Asian travellers having chosen a destination due to cheap flights. Meanwhile 67% will not consider a hotel without airconditioning, making it the number one deal-breaker for booking decisions. Lack of in-room Wi-Fi comes second with 46% of travellers saying they will look elsewhere. For Asians, a destination's culture is the most popular reason cited when considering where to take a trip, with 42% responding so, while globally, more than one in two travellers cite special offers as the key decision driver. Find out more.

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Panos Fotiadis's curator insight, March 19, 2016 6:29 PM
If you are after them, check it out!
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TripAdvisor reveals destinations on the rise for 2016

TripAdvisor reveals destinations on the rise for 2016 | The Insight Files | Scoop.it

TripAdvisor has announced the winners of its Travellers' Choice awards for Destinations on the Rise. Tulum, Mexico has been named as the world's top destination on the rise, famous for its phenomenal Mayan architectural sites. Celebrated for its thriving food and cultural scene, Brisbane, Australia is the top destination in the South Pacific in TripAdvisor's Destinations on the Rise list. The awards highlight 52 destinations around the world selected by using an algorithm that primarily measures the year-on-year increase in positive TripAdvisor traveller feedback and interest in accommodation, restaurants and attractions, across destinations worldwide. Find out more.

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Australians to spend big on travel in 2016

Australians to spend big on travel in 2016 | The Insight Files | Scoop.it

TripAdvisor has announced the results of the latest TripBarometer1 study, the world’s largest traveller survey, highlighting key travel trends for 2016. The TripBarometer study is the analysis of more than 44,000 survey responses from travellers and the hotel sector worldwide. Key findings include:


  • Australians lead the pack with the biggest travel budget of around AUD15,000 while the global average sits at just over AUD7,000.
  • One in three global travellers plan to increase their travel budgets in 2016.
  • 49% of Australian travellers will be spending more because they are planning a longer trip.
  • Special offers determine the choice of destination for half of all travellers.


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TripAdvisor dominates web visits

TripAdvisor dominates web visits | The Insight Files | Scoop.it

It is nearly three years since TripAdvisor started its shift away from being solely a review site (with lots of display and link advertising). With the launch of on-site booking capability, TripAdvisor's position has gradually morphed into that of an online travel agency. Tnooz has conducted three cuts of Hitwise data, covering traffic in the US, UK and Australia. The data is for October 2015 and does not include year-on-year comparisons, given that this is the first time that both desktop and mobile web traffic have been combined. The key finding - TripAdvisor dominates in terms of monthly visits across the US, the UK and Australia alike. Find out more.

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Using guest reviews to pave the path to greater engagement

Using guest reviews to pave the path to greater engagement | The Insight Files | Scoop.it

Atmosphere Research Group and TripAdvisor, has released a new report on the correlations between hotel engagement and TripAdvisor performance. The study is based on data from over 12,000 properties located in the top 25 traffic markets on TripAdvisor, as well as interviews with executives from four global hotel chains. Below is a summary of the report's key findings:


  • Highly engaged hotels perform better on TripAdvisor in terms of page views, market visibility and revenue.
  • There are four common actions which more engaged properties take:
  1. Take ownershio of the property's page on TripAdvisor by registering in the TripAdvisor Management Centre.
  2. Publish at least 10 Management Photos to their listing on TripAdvisor.
  3. Respond to at least 25% of reviews on TripAdvisor.
  4. Add direct contact information to the property's page with Business Listings.
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Panos Fotiadis's curator insight, October 13, 2015 2:21 AM

Engagement by reviews

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TripAdvisor has a new analytics dashboard aimed at tourism boards

TripAdvisor has a new analytics dashboard aimed at tourism boards | The Insight Files | Scoop.it

After acquiring tours and activities provider Viator and a series of restaurant reservations platforms in Europe, TripAdvisor is doubling down on its ties with destinations as it quietly debuted an analytics dashboard for Destination Marketing Organisations. TripAdvisor offers destinations a variety of tools to display reviews and integrate TripAdvisor content, and two years ago launched a Property Dashboard for hotels replete with a weekly digest enabling hotels to track important visitors, competitors and market trends. Find out more.

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Panos Fotiadis's curator insight, July 16, 2015 8:13 AM

something good for tourism boards...

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Sydney Airport and TripAdvisor partner on destination content

Sydney Airport and TripAdvisor partner on destination content | The Insight Files | Scoop.it

Sydney Airport has teamed up with TripAdvisor to provide travellers with targeted destination content via its website, app and at departure gates. On the airport's website and app, travellers can access destination guides, reviews and a booking widget, which includes a hotel price comparison feature for those wishing to book accommodation. All of the hotel, restaurant and attraction information is targeted depending on the passenger's destination. Complementing this, at the departure gate, digital screens will display destination-specific content, which will also be tailored to the flight that is just about to depart. Find out more.

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TripAdvisor's best islands for 2015

TripAdvisor's best islands for 2015 | The Insight Files | Scoop.it

Two of Australia's islands rated among the world's top ten best islands in the South Pacific, according to TripAdvisor's 2015 Travellers' Choice Awards. Lord Howe rated in eighth position, followed by Norfolk Island at number 10. Bora Bora in French Polynesia retained its number one position for the most popular South Pacific island. TripAdvisor's Travellers' Choice awards are based on contributor reviews and ratings of hotels, restaurants and attractions over a 12-month period. 


  1. Bora Bora, Society Islands
  2. Aitutaki, Southern Cook Islands
  3. Taveuni Island, Fiji
  4. Viti Levu, Fiji
  5. Moorea, Society Islands
  6. Efate, Vanuatu
  7. Vanua Levu, Fiji
  8. Lord Howe Island, Australia (pictured)
  9. Rarotonga, Southern Cook Islands
  10. Norfolk Island, Australia
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TripAdvisor reviews can impact the tourist industry of entire countries

TripAdvisor reviews can impact the tourist industry of entire countries | The Insight Files | Scoop.it

TripAdvisor is the largest travel reviews website in the world, boasting over 60 million members, and making nearly US$1 billion in revenue annually. Customers of hotels, restaurants and other attractions add 115 comments to the site every minute. According to Outside Online's Tom Vanderbilt, "the site is now so big that its reviews can shift the tourist economies of entire countries." Tourism Economics has conducted a study of TripAdvisor, finding that user-generated content was directly related to 1.7 billion pounds of tourism spending in the UK; making up around 2.2% of all tourist spending in 2012. According to an internal TripAdvisor study, hotel owners who reply to commenters are 20% more likely to get bookings. Today, TripAdvisor lists over 890,000 hotels, holds one of the largest collections of travel photos on the internet and features accommodation in more than 45 countries. Click here for more insights.

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Adele C's curator insight, April 12, 2015 9:56 PM

TripAdvisor is a fairly new trend which has erupted, it allows people to state their reviews on particular accommodation, this has adapted peoples decision when selecting accommodations. The increasing use of social media and TripAdvisor has forced hotel owners to work harder, placing a furthermore pressure on them to intrigue customers.

They are required to do more than rely on pretty photos and clever branding to persuade customers. Studies collected through TripAdvisor proves that hotel owners who reply to commenters are 20% more likely to get bookings. It also indicates through analysis taken from Cornell University’s Center, that reviews can play a part in the hotels “RevPar” (Revenue per available room). 

 

Through studies undertaken at William Angliss, it's believed from a survey completed by hotel managers, the 5 common trends that consumers look for before booking a room is, clean appearance, convenient location, price/reasonable rates, good service and name/reputation. These factors are all easily displayed on TripAdvisor, that is why is it vital that hoteliers strive to leave guest with a positive experience and develop correct techniques to prevent negative reviews damaging their hotels performance.  

 

Although TripAdvisor allows people to post their personal experiences and opinions on a hotel, one may still find it difficult to trust these reviews. Humans have so many contrasting interest and expectations from one another, it can be a struggle to rely on certain reviews as different aspects may only appeal to certain people. TripAdvisor can easily be debated as both providing positives and negatives aspects, it aids in giving people a second opinion when choosing accommodation. However the “trust” from these reviews still remain questionable to some. 

Laura Allars's curator insight, May 9, 2015 12:58 AM
TripAdvisor’s effect on the hotel industry. Summary – This article focuses on the power that TripAdvisor and how it can have such a strong impact, both positive and negative, on the hotel industry. It allows people and guests of hotels to state reviews of their stay and to leave a rating, from 1-5 (5 being the highest and 1 the lowest). Link to the theory covered in lecture or tutorial discussions – Although TripAdvisor’s ratings made from the guests don’t actually affect the hotel’s star rating (as discussed in the lectures), there has been speculation that both star ratings from inspectors and comments and ratings on TripAdvisor may also be included. Link to guest speakers and site inspections – Although the managers at both Mantra and RACV didn’t speak about TripAdvisor, it can be expected that it affects them both. It can be assumed that TripAdvisor would affect The Mantra more than RACV as the latter is more of a membership club. Your opinion on the topic being discussed – TripAdvisor does have an effect on the hotel industry, where it allows guests to post and comment about their stay on the internet for the whole world to see. Since people are more likely to use the internet to book their stay at hotels when they plan their holidays, these people can stumble across comments and reviews. And just one bad review can easily stop someone from going to a hotel and would instead go to a competitor. Industry implications – Although TripAdvisor can be bad for the hotel industry, where they cannot choose what the guests posts, it can also be positive. They themselves can go on the site and read what guests have written and then try and fix any issues or problems that may have arisen for when the guest stayed. Is this a short term solution or fad or has does it have long term ramifications – I believe that this may be a long term ramification. Since technology is such a need for people nowadays, people may be more willing to write a review as it is more convenient and more secretive.
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TripAdvisor unveils global hotel report

TripAdvisor unveils global hotel report | The Insight Files | Scoop.it

TripAdvisor has teased out a few of the results from its new global TripBarometer report. The study is the result of a major poll among some 44,000 travellers and hoteliers (ratio of around 3:1) around the world. TripAdvisor has claimed that its hoteliers on the survey have cited online reputation management as a key investment area for the coming year. Top-line findings show 41% of travellers are likely to spend more on a trip during 2015, with just under one-quarter claiming they will spend less. Global room rates are expected to rise this year. Click here to download the report.

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Panos Fotiadis's curator insight, March 27, 2015 4:52 AM

Good news for hoteliers!