The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Wellness tourism means secondary activities for most global travellers

Wellness tourism means secondary activities for most global travellers | The Insight Files | Scoop.it

Wellness tourism is about as wide-ranging as the travel industry itself and there’s a vast spectrum of the types of trips that travellers take to improve their well-being. As more airports add spas and hotels create or acquire brands designed to help travellers maintain healthy lifestyles, most global travellers aren’t taking trips specifically for wellness purposes. This is according to research from the Global Wellness Institute, an organisation that educates the public and private sectors about preventative health and wellness. Only seven per cent of all global leisure trips in 2015 were wellness related, Global Wellness Institute found, and of that, about 89 per cent of trips were for secondary wellness experiences and 11 per cent were primary wellness trips. Find out more.

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After disasters, wellness tourism recovers 170% more

After disasters, wellness tourism recovers 170% more | The Insight Files | Scoop.it

At the World Travel & Tourism Council’s (WTTC) Global Summit in Madrid, Spain, the Global Wellness Institute (GWI) released new data suggesting wellness tourism could rebound faster than the tourism sector as a whole following major disasters, such as wars, acts of terrorism, drug violence or natural disasters. The ten nations analysed that have experienced either historic or shorter-term disruptions will see, on average, an annual 7.2% growth rate in inbound trips overall, but a greater 19.5% annual rise in inbound wellness tourism trips. This represents roughly 170% more inbound wellness-focused trips across those five years. The GWI defines wellness tourism as all travel associated with maintaining or enhancing one's personal wellbeing, and this travel category's global growth is estimated at 9.1% annually from 2012-2017, or 58% faster than the 5.8% annual growth rate for global tourism overall. Wellness tourism can play a major role in the image-building that is critical for nations that have experienced crisis-driven tourism disruptions.

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'Wellness' an important status symbol among business travellers

'Wellness' an important status symbol among business travellers | The Insight Files | Scoop.it
Well-Being New 'Status Symbol,' Westin Survey Shows - A new Westin Hotels & Resorts survey suggests meeting planners should incorporate wellness more into their events.
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Can Australia rise as the global leader in wellness tourism?

Can Australia rise as the global leader in wellness tourism? | The Insight Files | Scoop.it

Recent Global Wellness Institute (GWI) statistics reveal that Australia leads the charge amongst nations for percentage increase in wellness related trips with over 85% growth. As the niche sector of wellness tourism grows, it is becoming a trend for industry leaders to incorporate wellness components to their market, not just for the primary wellness traveller but also for the secondary wellness tourists or those who seek wellness experiences on top of their main purpose for travel. While the USA is at the forefront of this trend, other nations are catching up with countries like China performing strongly in the top 20 wellness tourism market ranked by revenue and Brazil entering the record for the first time, unseating Portugal. Find out more.

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The growth of the wellness tourism sector

The growth of the wellness tourism sector | The Insight Files | Scoop.it

The Global Wellness Institute recently released updated data that showed that wellness tourism continues to be one of the fastest-growing travel categories: revenues expanded from $438 billion in 2012 to $494 billion in 2013 – and that 12.7% growth rate was 40% larger than originally forecast. And wellness tourism also grew 74% faster than global tourism overall in the last year (14.6% versus 7.3%).

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