The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Can Australia rise as the global leader in wellness tourism?

Can Australia rise as the global leader in wellness tourism? | The Insight Files | Scoop.it

Recent Global Wellness Institute (GWI) statistics reveal that Australia leads the charge amongst nations for percentage increase in wellness related trips with over 85% growth. As the niche sector of wellness tourism grows, it is becoming a trend for industry leaders to incorporate wellness components to their market, not just for the primary wellness traveller but also for the secondary wellness tourists or those who seek wellness experiences on top of their main purpose for travel. While the USA is at the forefront of this trend, other nations are catching up with countries like China performing strongly in the top 20 wellness tourism market ranked by revenue and Brazil entering the record for the first time, unseating Portugal. Find out more.

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The growth of the wellness tourism sector

The growth of the wellness tourism sector | The Insight Files | Scoop.it

The Global Wellness Institute recently released updated data that showed that wellness tourism continues to be one of the fastest-growing travel categories: revenues expanded from $438 billion in 2012 to $494 billion in 2013 – and that 12.7% growth rate was 40% larger than originally forecast. And wellness tourism also grew 74% faster than global tourism overall in the last year (14.6% versus 7.3%).

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After disasters, wellness tourism recovers 170% more

After disasters, wellness tourism recovers 170% more | The Insight Files | Scoop.it

At the World Travel & Tourism Council’s (WTTC) Global Summit in Madrid, Spain, the Global Wellness Institute (GWI) released new data suggesting wellness tourism could rebound faster than the tourism sector as a whole following major disasters, such as wars, acts of terrorism, drug violence or natural disasters. The ten nations analysed that have experienced either historic or shorter-term disruptions will see, on average, an annual 7.2% growth rate in inbound trips overall, but a greater 19.5% annual rise in inbound wellness tourism trips. This represents roughly 170% more inbound wellness-focused trips across those five years. The GWI defines wellness tourism as all travel associated with maintaining or enhancing one's personal wellbeing, and this travel category's global growth is estimated at 9.1% annually from 2012-2017, or 58% faster than the 5.8% annual growth rate for global tourism overall. Wellness tourism can play a major role in the image-building that is critical for nations that have experienced crisis-driven tourism disruptions.

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'Wellness' an important status symbol among business travellers

'Wellness' an important status symbol among business travellers | The Insight Files | Scoop.it
Well-Being New 'Status Symbol,' Westin Survey Shows - A new Westin Hotels & Resorts survey suggests meeting planners should incorporate wellness more into their events.
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