The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute

The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute | The Insight Files | Scoop.it
Every day we are flooded with information about the latest and greatest social and mobile platforms where people hold conversations, voice opinions, or influence others. Whether it’s Instagram, Google+, Path, or Pinterest, people are flocking to these new social networks.

 

But companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

On today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. This “pressure to extend” has created a new strategic online content life cycle that is imperative when competing on today’s unpredictable social web — especially in light of recent changes in Google search algorithms and how they might affect established SEO strategies.

 

Read more: http://bit.ly/J69H56


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Industry veteran: Encouraging Chinese tourism could help boost California's economy - Sacramento Business Journal

Industry veteran: Encouraging Chinese tourism could help boost California's economy - Sacramento Business Journal | The Insight Files | Scoop.it

Tourism, and particularly Chinese tourism, could be an economic driver for California’s economy, a tourism industry veteran told the people attending the Sacramento Host Breakfast on Tuesday.


Via Wendy Forbes
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Progressives Guide to Social Media 1: Intro

Progressives Guide to Social Media 1: Intro | The Insight Files | Scoop.it

This is the first in a series of short articles that are intended to help grassroots activists better utilize social media websites. These are the definitive and comprehensive guides for progressives. Every week after the Intro, there will be a new guide published about how to more effectively use Reddit, Digg, StumbleUpon, Twitter, Facebook, Google+, Other Sites, and on Advanced Strategies.

 

Social Media is going to be one of the central battlegrounds in the 2012 election cycle in the US. The corporate right understands this very well, and they have invested mass sums from their war chest to send in legions of mindless astroturfers to try to control content aggregation and spin. It is essential for genuine grassroots supporters of real change and reform to take an active role on this front to fight back. If you believe that all men and women are created equal, that every person deserves to start out on a level playing field in life to succeed or fail on their own merits, if you believe that science, reason, education, and truth are valuable in this world, and that freedom requires ordinary people to stand up and fight, then these guides are for you.

 

Read more: http://bit.ly/JDTWbJ


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How to Win in China’s Media Environment | Nielsen Wire

How to Win in China’s Media Environment | Nielsen Wire | The Insight Files | Scoop.it
The dynamics of the Chinese media market make for a unique environment for marketers and advertisers looking to reach the country’s consumers.

...

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Technology Trends and Insights: The Data Behind Mobile Marketing ...

Technology Trends and Insights: The Data Behind Mobile Marketing ... | The Insight Files | Scoop.it
Technology Trends and Insights. Latest Technology News on Smartphones, Gadgets, Mobile Devices and Tablets,Social media Usage and Computing ... iPhone and iPad contributes 55% of Apple's Revenue.
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Trippy Rolls Out New Features to Become Vacation-Planning Hub

Trippy Rolls Out New Features to Become Vacation-Planning Hub | The Insight Files | Scoop.it
Travel photo-sharing site Trippy has rolled out a series of updates to turn the daydreaming platform into a vacation-planning tool.

Via Arnaud Desmarest & Pierre Le Moël, Wendy Forbes
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Facebook Travel App Gogobot Hits 1 Million Registered Users

Facebook Travel App Gogobot Hits 1 Million Registered Users | The Insight Files | Scoop.it
Facebook social travel app Gogobot announced on Wednesday that it's reached 1 million registered users mark.

Via Wendy Forbes
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Proof. 80% of all mobile time spent in Apps not Browsers! Google Top Reach, Facebook Highest Engagement

Proof. 80% of all mobile time spent in Apps not Browsers! Google Top Reach, Facebook Highest Engagement | The Insight Files | Scoop.it
The data show that “4 in every 5 mobile media minutes” is spent with apps (vs. the mobile browser). Previously comScore had been reporting that apps and the mobile browser have roughly equal audiences. That’s still true but the company now confirms that people spend far more time with apps.

Google has the greatest mobile reach of any company. But Facebook is the mobile site/app that captures the highest engagement (time spent). On Facebook the breakdown is 80-20: “80 percent of time spent was represented by app usage compared to 20 percent via browser,” reports comScore.


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How mobile technology is changing travel [INFOGRAPHIC]

How mobile technology is changing travel [INFOGRAPHIC] | The Insight Files | Scoop.it
Well, yes, we all know it is (especially now with this latest research), but sometimes the speed in which mobile travel has evolved is lost in the midst of constant app launches and new devices.

Via Paul Sloan
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Angela Jane Menoher's comment, May 14, 2012 8:10 PM
You're welcome Wendy!
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TweetAFlight Lets You Book Flights On Twitter - AllTwitter

TweetAFlight Lets You Book Flights On Twitter - AllTwitter | The Insight Files | Scoop.it

Ever feel the urge to spontaneously get up and go, but you don’t really want to spend time searching for flights and planning things out? Or maybe you’re just someone who likes keeping your eye out for good travel deals. Well then, TweetAFlight might be a good account for you to follow!


Via Wendy Forbes
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How to Create and Grow Your Influence on a Global Social Web

How to Create and Grow Your Influence on a Global Social Web | The Insight Files | Scoop.it
We are living in a world where influence is migrating from offline to online.

 

The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.

 

Reputation and influence can now be gained faster and reach further than in any other time in history.

 

One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”

 

To be truly successful you must have the ability and power to influence.

 

Read more: http://bit.ly/IW8qye


Via Martin Gysler
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John van den Brink's comment, April 27, 2012 4:38 PM
Martin, thank you for this one!
Martin Gysler's comment, April 27, 2012 4:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
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Frommer's Interactive Travel Guides Available for iPhone and iPad

Frommer's Interactive Travel Guides Available for iPhone and iPad | The Insight Files | Scoop.it

Frommer’s, the market leader in travel guides, and Inkling, the publisher behind interactive digital textbooks, have launched Monday what they call “the first-ever truly interactive travel guides for iPhone and iPad.”


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Campaign to encourage US tourism launches

Campaign to encourage US tourism launches | The Insight Files | Scoop.it
Today, residents of Japan, Canada and the United Kingdom are getting a taste of the United States' first-ever marketing campaign to try and stave off declining tourism.

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Facebook marketing: 5 basic tips

Facebook marketing: 5 basic tips | The Insight Files | Scoop.it
Facebook marketing: 5 basic tips to carry a proper digital marketing strategy on Facebook, by Web Target.

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Promoting tourism to Chinese visitors could help California's economy - Sacramento Business Journal

Tourism, and particularly Chinese tourism, could be an economic driver for California’s...

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7 Ways to Be a Successful Social Marketer

7 Ways to Be a Successful Social Marketer | The Insight Files | Scoop.it

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

 

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

 

Read more: http://bit.ly/LtgVRt


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Study reveals economic value of outbound travel

In the UK, outbound travel directly contributes more than £22 billion to the economy, representing 1.6% of UK GDP, according to new research released today.

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Google Map shows volume of tourists taking pictures in every location around the world

Google Map shows volume of tourists taking pictures in every location around the world | The Insight Files | Scoop.it

Here is a particularly good example – using data from photo hosting and sharing service Panoramio, Estonian developer shop Bluemoon has plotted the location on a Google Map of every single image on the site.


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Apponomics – The World of Mobile Apps

Apponomics – The World of Mobile Apps | The Insight Files | Scoop.it

According to C.R. Venkatesh at Dot Com Infoway, there are 585,000 apps on the Apple store, 450,000 apps on the Android market and 82,234 apps available at present on Microsoft’s store. An interesting fact is that more than 300,000 mobile apps have been developed in the last three years


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[Infographic] How People Use iPhones and Androids in China

[Infographic] How People Use iPhones and Androids in China | The Insight Files | Scoop.it
Did you know that the majority of Android users in China are on a 2G network? That about 44% of Android users in China use HTC phones?
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48 Free Social Media Monitoring Tools

48 Free Social Media Monitoring Tools | The Insight Files | Scoop.it

Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]

 

If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.

 

I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...

 

Read more: http://bit.ly/IDzrqr


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Why Digital Ad Forecasts Are Irrelevant: The Future Is Not Display Ads

Why Digital Ad Forecasts Are Irrelevant: The Future Is Not Display Ads | The Insight Files | Scoop.it

This new world with no special box is a big shift from a brand perspective and these platforms will all force companies to act more human and interesting in nature. Creating, liking, Tumbling, pinning and publishing alongside others in a way similar to how we all use these channels today. Of course, this is not a new thought, but the interesting twist I would put on it is brands, in theory, have the advertising money to buy an audience much bigger than we can afford as people, or even publishers, on these channels


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Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today

Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today | The Insight Files | Scoop.it

This is a question that each person active on social media should ask himself a day or another. Have you ever thought? [note mg]

How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them.

However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too.

What if you took the same time you spend on the share bars, share buttons and tools and instead first focus on something worthy of a share? I know it sounds like a crazy concept because after all it’s far easier to focus on the bright shiny objects, geeky tools and data analytics.

Trust me, I am a data junkie and could literally spend all day helping my clients dig into the heads of their target audiences with a goal of embedding their brand in their brains!

Is your content worthy of a share?

Read more: http://bit.ly/HNNTN5


Via Martin Gysler
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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | The Insight Files | Scoop.it

What do you use as your daily Social Media dashboard every day?


Most likely not Twitter.com I am guessing.

 

Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.

 

What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.

 

So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...

 

Read more: http://bit.ly/IjmxO3


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What's Next in Social Media?

What's Next in Social Media? | The Insight Files | Scoop.it

Few people know as much about social media as Shel Israel, fellow Forbes blogger and author (with Robert Scoble) of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers.


Via Wendy Forbes
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