The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Turn Your Online Travel Reading Into a Guidebook With This App

Turn Your Online Travel Reading Into a Guidebook With This App | The Insight Files | Scoop.it
Travel writing is often more useful to travelers of the armchair variety than those actually planning a trip. A new app wants to change that.
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Facebook: 76% of marketers say social is critical to brands - ZDNet (blog)

Facebook: 76% of marketers say social is critical to brands - ZDNet (blog) | The Insight Files | Scoop.it
BraftonFacebook: 76% of marketers say social is critical to brandsZDNet (blog)The results showed that while marketers believe social media is important, not as many are implementing it.
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China leads the second coming of the smartphone — Mobile ...

China leads the second coming of the smartphone — Mobile ... | The Insight Files | Scoop.it
After leading the world in smartphone sales, the U.S. reign is over. China will take over the top spot this year and has no plans of looking back. India and Brazil are also moving up, bringing a "second coming of the ...
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Tourism Australia - Oprah's Ultimate Australian Adventure

Tourism Australia - Oprah's Ultimate Australian Adventure | The Insight Files | Scoop.it

In December 2010, Oprah Winfrey brought 302 audience members on an eight-day, seven-night trip to Australia, to film four special episodes of the her show, appropriately titled ‘Oprah’s Ultimate Australian Adventure’.

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Mobile and Video Capture a Larger Share of Digital Marketing ...

Mobile and Video Capture a Larger Share of Digital Marketing ... | The Insight Files | Scoop.it
Today, marketers must diversify their ad investments across a wider variety of digital channels to keep up with today's media consumption habits. Not surprisingly, digital ad agency Value Click media found US marketers' ...
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Infographic: 24 Hours on the Internet

Infographic: 24 Hours on the Internet | The Insight Files | Scoop.it
Here's a great infographic showing what happens on the internet every 24 hours, and as you'd have guessed, it's a lot. The volume of blog posts, time spent on Facebook and video content being uploaded to YouTube has exploded yet again!
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5 Best Practices for Travel & Tourism Brands on Facebook

5 Best Practices for Travel & Tourism Brands on Facebook | The Insight Files | Scoop.it
Here are some tips for hotels and airlines that are looking to spruce up their Facebook Pages and drive more sales.

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The digital dozen: 12 digital marketing trends for 2012

The digital dozen: 12 digital marketing trends for 2012 | The Insight Files | Scoop.it
Dave Chaffey highlights the 12 trends, opportunities and challenges that await marketing next year.

The importance of developing an engaging, shareable brand increases each day : algorithms (especially Facebook, Google, LinkedIn) and people FAVOUR THE MOST ENGAGING BRANDS.


Via Jorunn Flydal
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Experts see big jump in Internet advertising for online marketing - Channel NewsAsia

Experts see big jump in Internet advertising for online marketing - Channel NewsAsia | The Insight Files | Scoop.it
Higher use of mobile devices such as smartphones and tablets are expected to drive digital marketing in Asia over the next two years.
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It’s iPad HD, not iPad 3. Plus, Apple is buying 7.1″ screens for smaller iPads

It’s iPad HD, not iPad 3. Plus, Apple is buying 7.1″ screens for smaller iPads | The Insight Files | Scoop.it
Apple's next-generation iPad will be called the iPad HD, not the iPad 3, a reliable source tells VentureBeat. Additionally, we're hearing that Apple is now buying 7.1-inch screen components in preparation for a smaller iPad release later this year.
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Infographic: The top 5 challenges in creating effective B2B content | TechValidate Blog

Infographic: The top 5 challenges in creating effective B2B content | TechValidate Blog | The Insight Files | Scoop.it
One of our key goals for our recent State of B2B Content Marketing Survey was to discover the top challenges for B2B content marketers. Here's an infographic that sums up our findings.
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One in Three Online Consumers to Use a Tablet by 2014

One in Three Online Consumers to Use a Tablet by 2014 | The Insight Files | Scoop.it

"Tablet devices, in their current incarnation, have only been available for a couple years, but the iPad has propelled them to rapid increases in ownership and usage. eMarketer estimates that by the end of 2011, 33.7 million Americans will use a tablet device at least monthly—a rise of 158.6% over last year, the year the iPad was released".


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Top 5 Wrong Assumptions in Destination Marketing

Top 5 Wrong Assumptions in Destination Marketing | The Insight Files | Scoop.it
Travel Research, Trends, and Commentary (RT @heritageconsult: Top 5 Wrong Assumptions in Destination Marketing http://t.co/gSQ9jgAZ #hospitality #tourism #PhocusWright...)...

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TripIt Now Makes Travel Easier on Any Android Tablet - MarketWatch (press release)

TripIt Now Makes Travel Easier on Any Android Tablet - MarketWatch (press release) | The Insight Files | Scoop.it
TripIt Now Makes Travel Easier on Any Android TabletMarketWatch (press release)TripIt®, the leading mobile travel organizer from Concur® (NASDAQ:CNQR) , makes it easy for millions of travelers to organize and share their trips.
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China to take smartphone lead

China to take smartphone lead | The Insight Files | Scoop.it
BEIJING: The Chinese smartphone market is set to overtake its US counterpart this year to become the largest outlet for these devices worldwide, according to a forecast. IDC, the research firm,
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Google Flight Search adds global routes and first online travel agency links | Tnooz

Google Flight Search adds global routes and first online travel agency links | Tnooz | The Insight Files | Scoop.it
Six months after its initial beta launch, Google Flight Search has added dozens of global airlines and international flights to more than 500 airports.

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Search Marketing Vs. Social Marketing – Core Differences ...

Search Marketing Vs. Social Marketing – Core Differences ... | The Insight Files | Scoop.it
The core differences between Search and Social Marketing and how the apply to left and right brain activities.
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Infographic: Why People Follow Brands

Infographic: Why People Follow Brands | The Insight Files | Scoop.it
This is a great infographic that has just been released from the team at get satisfaction.
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7 stellar creative ideas for display ads (single page view) - iMediaConnection.com

7 stellar creative ideas for display ads (single page view) - iMediaConnection.com | The Insight Files | Scoop.it
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Mobile Content Marketing: How to Market Your Content to On-the-Go Consumers | Content Marketing Institute

Mobile Content Marketing: How to Market Your Content to On-the-Go Consumers | Content Marketing Institute | The Insight Files | Scoop.it
Marketers have to think long and hard about what content will work best for their mobile offerings. Here are some key considerations, and examples to learn from.
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China’s Massive Web Audience Turns to Social, Mobile, Video - eMarketer

China’s Massive Web Audience Turns to Social, Mobile, Video - eMarketer | The Insight Files | Scoop.it
Advertisers put more emphasis on weibo sites as the networks gain users.
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5 Huge Digital Marketing Trends You Can't Afford to Ignore

5 Huge Digital Marketing Trends You Can't Afford to Ignore | The Insight Files | Scoop.it
As we anticipate a connected, increasingly mobile future, here are five big marketing ideas to embrace now to get ahead of the curve.
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Big smartphone trends for 2012: How your phone is evolving - Digitaltrends.com

Big smartphone trends for 2012: How your phone is evolving - Digitaltrends.com | The Insight Files | Scoop.it
Digitaltrends.comBig smartphone trends for 2012: How your phone is evolvingDigitaltrends.comOur guide to the biggest upcoming trends in smartphones for 2012 including waterproof phones, quad-core processors, and a possible Chinese invasion.
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China to the rescue of tourism

China to the rescue of tourism | The Insight Files | Scoop.it

China remains a growing source of Tourists to Australia despite high currency.


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Global Mobile Trends [Infographic]

Global Mobile Trends [Infographic] | The Insight Files | Scoop.it

Mobile is growing at an astounding rate – from consumer adoption to the ever-increasing ways we can use these devices in our day to day lives. Mobile is fast becoming an essential aide for activities like shopping and searching local information. What’s more, mobile retail purchase intent is eight times higher than online retail purchase intent. It is now vital in terms of how businesses strategise for customer loyalty and future customer acquisition.


Via Mikael Pittam
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