The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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QQ Continues to Dominate Instant Messaging in China

QQ Continues to Dominate Instant Messaging in China | The Insight Files | Scoop.it
Internet users in China use instant messaging in staggering numbers......
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Is Social Media Just a Fad? Does Your Business Really Need it? | | I Say! DigitalI Say! Digital

Is Social Media Just a Fad? Does Your Business Really Need it? | | I Say! DigitalI Say! Digital | The Insight Files | Scoop.it
See this useful social media info graphic that shows you why your business should invest in social media (Is Social Media Just a Fad? Does Your Business Really Need it? | | I Say! DigitalI Say!

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US to launch major UK advertising campaign

The United States will launch its first-ever comprehensive marketing campaign in the UK next week, which will include TV advertising, print ads, outdoor signage and social media strategies.

Brand USA, the new tourism marketing body responsible for promoting the destination worldwide, said its goal was to "rekindle the world's love affair with the USA".


Via Paul Sloan
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USA Launches First Global Marketing Campaign to Attract International Travelers

USA Launches First Global Marketing Campaign to Attract International Travelers | The Insight Files | Scoop.it
Original Song by Rosanne Cash Invites Visitors to “Come and Find Your Land of Dreams”...

Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans.


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10 Tips on Using Facebook to Boost Business

10 Tips on Using Facebook to Boost Business | The Insight Files | Scoop.it
Here are some innovative ways today's small businesses can capitalize on the power of the social giant.

Via Wendy Forbes
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Are Apps the Future of Wine Tourism?

Are Apps the Future of Wine Tourism? | The Insight Files | Scoop.it
When thinking about your next wine vacation, or designing your own private wine tour, do you first turn to your smart phone to use an app to help you out?

Via Paul Sloan
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Digital Marketers Shuffle Budget to Boost Owned and Earned Media

Digital Marketers Shuffle Budget to Boost Owned and Earned Media | The Insight Files | Scoop.it
Social listening, learning data driving organizational change...

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Social media followers prove valuable

Social media followers prove valuable | The Insight Files | Scoop.it
LONDON: Consumers who choose to follow brands on Facebook and Twitter are more likely to purchase and recommend these products, a new study has revealed. ExactTarget, the email marketing services provider,
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How Tech and Social Media Are Changing Travel [INFOGRAPHIC]

How Tech and Social Media Are Changing Travel [INFOGRAPHIC] | The Insight Files | Scoop.it
Just how much is technology changing the ways we travel? This infographic breaks it down.

Via Paul Sloan
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The 6 best iPad presentation apps

The 6 best iPad presentation apps | The Insight Files | Scoop.it
From established classics to innovative upstart apps, TabTimes selects the finest iPad apps for creating, modifying, and/or presenting your deck. Boardroom execs, salespeople, and even teachers are all welcome here.

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Golf tourism: A hole new world

Golf tourism: A hole new world | The Insight Files | Scoop.it

Golf tourism is on the rise, and not just in the tropics.


Via Paul Sloan
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Turn Your Online Travel Reading Into a Guidebook With This App

Turn Your Online Travel Reading Into a Guidebook With This App | The Insight Files | Scoop.it
Travel writing is often more useful to travelers of the armchair variety than those actually planning a trip. A new app wants to change that.
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Facebook: 76% of marketers say social is critical to brands - ZDNet (blog)

Facebook: 76% of marketers say social is critical to brands - ZDNet (blog) | The Insight Files | Scoop.it
BraftonFacebook: 76% of marketers say social is critical to brandsZDNet (blog)The results showed that while marketers believe social media is important, not as many are implementing it.
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Social booms in China

Social booms in China | The Insight Files | Scoop.it
SHANGHAI: Social media marketers have major opportunities in China, where users are far more engaged with online networks than the global norm, according to a new McKinsey study. The consultancy's
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Back to basics - Looking again at using Twitter for travel brands

Back to basics - Looking again at using Twitter for travel brands | The Insight Files | Scoop.it

Unlike Facebook – despite its enhancements over the past six months or so – with Twitter you can engage with people before they follow you, and you can search for people actively talking about your destination and join in with the conversation.


Via Wendy Forbes, Paul Sloan
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Mobile impressions grow in Australia

Mobile impressions grow in Australia | The Insight Files | Scoop.it
SYDNEY: Mobile ad impressions have more than doubled in Australia over the past year, with Apple products accounting for around half of this total. A new
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Boomers taking over from Gen Y in smartphone stakes

Boomers taking over from Gen Y in smartphone stakes | The Insight Files | Scoop.it
Babyboomers are overtaking the more youthful Gen Y equivalents in smartphone ownership according to a report from BDRC Continental into British hotel guest habits...

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Tourism Queensland's search for the world's best bloggers

Tourism Queensland's search for the world's best bloggers | The Insight Files | Scoop.it

Three years on from running the 'best job in the world' campaign, Tourism Queensland is once again searching for some of the world's best bloggers to come visit.


Via Wendy Forbes
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Changing skills of the 2012 Marketer….Marketing in a digital world - Customer Think (blog)

Changing skills of the 2012 Marketer….Marketing in a digital world - Customer Think (blog) | The Insight Files | Scoop.it
Businessandleadership.comChanging skills of the 2012 Marketer….Marketing in a digital worldCustomer Think (blog)Well, yes but in our experience we are seeing many focus perhaps too single-mindedly on the 'Digital only' up-skilling and often overlooking...
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Google Analytics Launches New Social Reports To Measure Social ROI

Google Analytics Launches New Social Reports To Measure Social ROI | The Insight Files | Scoop.it
Google Analytics has announced new social reports today, designed to help marketers measure the return on investment for social media activities. “Many social measurement tools focus on social listening by monitoring keywords and buzz.

Via Alan Horton
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Five Ways To Weaponize Your Brand Storytelling

Five Ways To Weaponize Your Brand Storytelling | The Insight Files | Scoop.it
The future of your social media success is not chasing friends and followers, but rather influencing what they are talking about.

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A New and Simple Way to Measure Social Media ROI

A New and Simple Way to Measure Social Media ROI | The Insight Files | Scoop.it

Just as the PR sector has traditionally measured its impact by the cost of buying advertising to cover the equivalent column inches, so a similar approach can be applied to social media.


Via Wendy Forbes
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Fly.com: Google Flight Search is struggling, lagging and lacking | Tnooz

Fly.com: Google Flight Search is struggling, lagging and lacking | Tnooz | The Insight Files | Scoop.it
Warren Chang, general manager of Fly.com, wonders about all the fuss regarding Google Flight Search.

Via Wendy Forbes
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How Destinations Use Twitter | Travel 2.0 Consulting Group

How Destinations Use Twitter | Travel 2.0 Consulting Group | The Insight Files | Scoop.it
An infographic on how destinations (CVBs, DMOs, RTOs, NTOs) use Twitter. Based on new research from Travel 2.0, statistics on tweets, followers, RTs and the best types of tweets to send to your followers.

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TripIt Now Makes Travel Easier on Any Android Tablet - MarketWatch (press release)

TripIt Now Makes Travel Easier on Any Android Tablet - MarketWatch (press release) | The Insight Files | Scoop.it
TripIt Now Makes Travel Easier on Any Android TabletMarketWatch (press release)TripIt®, the leading mobile travel organizer from Concur® (NASDAQ:CNQR) , makes it easy for millions of travelers to organize and share their trips.
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