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By 2020, there will be a 100 million global travellers from China

By 2020, there will be a 100 million global travellers from China | The Insight Files | Scoop.it

China is now the largest outbound tourism source country in Asia, having overtaken Japan. In 2011, 70 million Chinese travelled overseas, spending US$69 billion, a 22% and 25% increase over last year respectively. In 2009 (when we published the first edition of China Travel Trends book) and 2010, China’s travel market grew dramatically despite the recession, and total gross bookings exceeded US$62 billion. China’s total travel market is expected to reach $73 billion by 2012. The Boston Consulting Group has forecast that China is expected to become the world’s second-largest travel and tourism market by 2013. By 2020, there will be a 100 million global travellers from China, according to the United Nations World Tourism Organization. This further confirms a general trend towards more outbound travel among China’s growing middle classes. China currently accounts for 6% of revenue of global tourism, and this will increase to 8% in 2013 and 14% in 2020.

Following the success of the first version of the China Travel Trends, published by ChinaTravelTrends.com in the Year of the Tiger, and produced in collaboration with Dragon Trail, COTRI (China Outbound Tourism Research Institute), VariArts, and GreenEarth.travel, we are pleased to present the second version in the Year of the Dragon. The Dragon Edition is published by ChinaTravelTrends.com, and produced in collaboration with Dragon Trail, COTRI, and PATA (Pacific Asia Travel Association).

This “Essential China Travel Trends Guide – Year of the Dragon Edition” is designed to de-mystify some of the trends and issues international travel companies are facing when they enter the Chinese market and are looking to attract Chinese consumers. To do business successfully in China, or anywhere for that matter, companies need to understand the consumer and the trends – and both are changing very quickly in China.

 

Read more: http://www.chinatraveltrendsbook.com/dragon-edition/introduction/

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Millennial travellers spend $11.3 billion overseas each year 

Millennial travellers spend $11.3 billion overseas each year  | The Insight Files | Scoop.it

According to Westpac's 2016 Travel Finance Report, Australian millennial travellers spend $11.3 billion overseas each year, the most of any age group. This equates to 15 per cent more than Baby Boomers who spent $9.8 billion on overseas travel and 66 per cent more than Generation X who spent $6.8 billion. The study also shows that millennials are being responsible and budgeting ahead of their trips, with 70 per cent saving for their trip for an average of eight months ahead of going away. Aussie millennials love to explore the world in pursuit of amazing experiences, with the USA, UK and Europe being the most popular destinations. Find out more.

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Hoteliers to change perceptions of Chinese travellers 

Hoteliers to change perceptions of Chinese travellers  | The Insight Files | Scoop.it

Expedia Group Travel brand Hotels.com has released the fifth annual Chinese International Travel Monitor Report, providing insight into the impact of global travel by Chinese travellers. The report confirms China continues to be the top global spender in terms of tourism expenditure and despite the economic slowdown, 92 per cent of Chinese travellers plan to increase or maintain spending. As a means to assist hoteliers with the development of the more independent and diverse travellers, the Chinese International Travel Monitor 2016 has identified five travel personas that Chinese travellers can fall into:

 

  1. Detailed explorers (25%)
  2. Cautious connectors (25%)
  3. Experience seekers (17%)
  4. Indulgers (12%)
  5. Basic pleasure seekers (21%)

 

Find out more.

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Chinese outbound travellers confirm preference for mobile web over apps 

Chinese outbound travellers confirm preference for mobile web over apps  | The Insight Files | Scoop.it

Hotels.com's Chinese International Travel Monitor shows that online travel agents are the dominant booking channel for overseas trips from China. The results are based on the responses of 3,000 Chinese residents, aged 18-54 years who had travelled overseas in the past 12 months. OTAs are the favoured option for nearly three in four of Chinese travellers, according to the report, with hotel direct accounting for 16% and offline travel agents 10%. A further breakdown shows the dominance of mobile-enabled websites over apps for OTA and hotel bookings with desktop also outperforming apps. Find out more.

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Easygoing Australia is the place to be

Easygoing Australia is the place to be | The Insight Files | Scoop.it

Australia has scored top marks in a new international survey, reinforcing its reputation as one of the best countries in the world. The report card from new US research - developed with the Harvard Business School - compared Australia to 132 other nations, describing the country as a tolerant society with access to great education and exceptional personal freedom. Belgian national Marie Pauline-Desset said she felt lucky to call Australia home: "You have a good economy, good jobs, the pay is good and the people are so easy going. There are awesome surroundings like national parks and empty beaches, it allows so much outdoors, on your own away from the crowds." Find out more.

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Aussies getting more adventurous later in life

Aussies getting more adventurous later in life | The Insight Files | Scoop.it

From African safaris to volunteering in developing countries and even bungee jumping or sky diving, older Australians are increasingly seeking adventure in retirement. New research from ING Direct reveals almost two in three Australians are planning to set off on an 'outside the norm' holiday when retired. The top ranked retirement adventure activities were:

 

  1. African safari (44%)
  2. Biking or trekking (43%)
  3. Hot air ballooning (37%)
  4. Volunteer in a developing country (23%)
  5. Sailing (22%)
  6. Join an archaeological dig (22%)
  7. Skiing/snowboarding (17%)
  8. Bungee jumping/skydiving (12%)

 

Find out more.

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travelmatch's curator insight, September 18, 7:20 AM
Mature adventure! Even including snowboarding....
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How virtual reality is going to change the travel industry

How virtual reality is going to change the travel industry | The Insight Files | Scoop.it

Virtual reality is an exciting media form that creates an artificial environment for the user –whether it is part of a real or imagined world. It suspends the user in that specific environment, allowing them to be immersed in a world where they can interact with it in such a way as to create sensory experiences involving sight, sound and more. This article outlines five ways that virtual reality is changing the travel industry, including:

 

  1. Try before you buy.
  2. Inspiring people to travel.
  3. Accessible marketing.
  4. Expectations will rise.
  5. New opportunities.

 

Find out more.

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The true impact mobiles have on our travel behaviour

The true impact mobiles have on our travel behaviour | The Insight Files | Scoop.it

With almost a third of people booking trips via their mobile devices, just how does all this ‘screen time’ affect our mindset and behaviour while on holiday? Through its Mobile Travel Tracker study, Hotels.com has uncovered the true impact mobiles have on travellers' booking and travel behaviours, and has revealed that almost a third of all people book their trips on their mobiles. The study of 9.200 travellers across 31 countries looked at topics such as factors influencing booking, last minute booking behaviour and the unusual situations in which hotels were booked. Find out more.

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AchhiKhabre's comment, September 12, 4:10 AM
Please visit us at https://twitter.com/Achhikhabre
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VIVID Sydney injects one hundred and ten million into NSW economy

VIVID Sydney injects one hundred and ten million into NSW economy | The Insight Files | Scoop.it

Figures released today confirm that VIVID Sydney 2016 injected a phenomenal $110 million into the NSW economy. In 2016, the NSW Government made the strategic decision to extend the festival from 18 to 23 nights. $110 million in visitor spend is up 75 per cent on last year's figure. VIVID Sydney also became Australia's largest event with 2.31 million attendees experiencing it. Destination NSW CEO and Vivid Sydney Executive Producer Sandra Chipchase said the results were driven by exceptional marketing, partnership campaigns and outstanding programming. Find out more.

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Which tourism and travel website gets the most clicks?

Which tourism and travel website gets the most clicks? | The Insight Files | Scoop.it

The rise of digital technology has changed the way travellers do their research, but where exactly are they going when they open their Internet browsers? New research shows that Qantas’ website receives the most visitors in the Australian tourism and travel industry, with an average of 2.7 million people per month. Jetstar and Booking.com are the second most visited sites with 9.7% or 1.9 million of the population clicking onto them in an average four weeks. Rounding up the top five are Virgin Australia, TripAdvisor and Webjet. User-review site TripAdvisor experienced the largest increase in visitors with a 45% increase (from 6.1% to 8.8%). Find out more.

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The Tailormade DMC's curator insight, September 7, 6:45 AM
TripAdvisor experienced the largest increase in visitors with a 45% increase...maintining the position as the leader of online travel.
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The trends redefining the next generation of food tourism

The trends redefining the next generation of food tourism | The Insight Files | Scoop.it

The biggest trend in culinary travel today is the growing diversity of food tourist profiles, and how travel companies are adapting to that increasing segmentation. A growing awareness of this trend is changing how new and existing companies are developing and reimagining their products and services. Some examples include:

 

  • The rise of meal sharing - Get Gone is an online platform that matches food tourists with local chefs, homeowners and tour leaders, much like Airbnb does for accommodations.
  • Demand for culinary storytelling - Indagare Travel is a member-based travel community combining both travel content and travel agents services to help clients choose between over 250 destinations.
  • Homecooking, Havana style - The culinary landscape in Havana has blossomed in the last few years, because it is now easier for Cubans to own their own businesses. Just 90 Miles culinary tours in Cuba is leveraging against this boom of local restaurants.
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Panos Fotiadis's curator insight, September 5, 3:07 AM
Local cuisine is sometimes underrated as an element of the overall travel experience
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Study reveals travel preferences of lucrative Chinese student market

Study reveals travel preferences of lucrative Chinese student market | The Insight Files | Scoop.it

University of Queensland research into the travel preferences and behaviours of Chinese students in Queensland found the best time to attract young visitors was at the end of the year and operators needed to offer an experience to brag about. Based on a study of 600 Chinese students from six south-east Queensland universities, the research identified two groups of Chinese student travellers: those who were keen to go busy (60 per cent) and those who preferred city-based tourism (40 per cent). November and December are the main windows of opportunity for Chinese students to travel in Australia, with students relying on social media and word of mouth as opposed to travel agencies.

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Visa says we're about to see a huge jump in international travel

Visa says we're about to see a huge jump in international travel | The Insight Files | Scoop.it

More than 280 million households globally will make at least one international trip per year by 2025, which represents a 35% increase over 2015 figures. That's according to a new study published this week by Visa, in conjunction with Oxford Economics. Two factors are driving the exponential jump in international travel, including the rise of the middle class worldwide and advances in technology and heightened competition in the global tourism marketplace making international travel more affordable in more markets. As expected, China tops the list of the 10 countries spending the most on outbound travel, also showing the highest increase in total spend projected over the next ten years. Find out more.

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The birth of virtual reality as an art form

The birth of virtual reality as an art form | The Insight Files | Scoop.it

Chris Milk uses innovative technologies to make personal, interactive, human stories. Accompanied by Joshua Roman on cello and McKenzie Stubbert on piano, Milk traces his relationship to music and art -- from the first moment he remembers putting on headphones to his current work creating breakthrough virtual reality projects that transport viewers to a new time and place. VR is the last medium for storytelling, he says, because it closes the gap between audience and storyteller. To illustrate, he brought the TED audience together in the world's largest collective VR experience. Join them and take part in this interactive talk by getting a Google Cardboard and downloading the experience at with.in/TED.

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Vagabond Lifestyles's curator insight, August 29, 8:13 AM
Wow! what an amazing story of the road ahead
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Economic and social value of improved water quality at Sydney’s coastal beaches

Economic and social value of improved water quality at Sydney’s coastal beaches | The Insight Files | Scoop.it

Deloitte Access Economics has released a report for Sydney Water that focuses on the economic and social value generated from improvements in water quality. Coastal beaches are an iconic part of Sydney's identity and a defining feature of the Sydney lifestyle. This study considered five potential benefits and contributions of beaches, and cleaner water, to society.

 

  1. Value for Sydney residents.
  2. Biodiversity benefits.
  3. Tourism and business contribution.
  4. Health benefits.
  5. Contributions to Sydney's iconic brand.

 

Overall, the research suggests that significant economic and social value is attributable to the improved water quality at Sydney's coastal beaches as a result of wastewater management activities. Click here to download the report.

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Travellers putting trust in agents

Travellers putting trust in agents | The Insight Files | Scoop.it

A report by SureSave reveals there has been a 15 per cent jump in travellers using agents as a method of booking travel and purchasing travel insurance since 2012. More than 70 per cent of Australians view agents as a trusted source of travel and safety advice, according to the SureSave 2016 Travel Insurance Index. The findings also show that 36 per cent of Australians booked their last overseas leisure trip with a travel agent, either in-store or over the phone, making it the most popular method of booking travel in Australia. Find out more.

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Aussies blowing travel budget by millions

Aussies blowing travel budget by millions | The Insight Files | Scoop.it

New Commonwealth Bank research has revealed that Australians love to live it up while on holiday, with a third spending more money on an overseas holiday than planned. Last year, 9.2 million Australians left Aussie shores for a holiday, and with a third of them spending more than planned on their trip, that's more than $900 million of overspending on international travel. While Australians devote around seven months planning their overseas holiday, they are spending an average of 16 hours planning their trip, booking flights and sorting accommodation. However, more than half of Australians admit to travelling without setting any budget or planning how much they will spend. Find out more.

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Australia on track to reach Tourism 2020 targets

Australia on track to reach Tourism 2020 targets | The Insight Files | Scoop.it

Overnight spending by domestic and international visitors in Australia increased by 9.3% over the last year to reach $97 billion putting the industry on track to achieve its Tourism 2020 goals. Figures from the National Visitor Survey released by Tourism Research Australia show all states and territories recorded growth in domestic overnight spend over the year to June 2016 with largest growth recorded by NT (28.1%), followed by WA (+14.9%). “Stellar growth in international tourist arrivals has been complemented by strong growth in domestic travel,” said Australia’s Minister for Trade, Tourism and Investment, the Hon Steven Ciobo MP. A joint initiative between industry and government, Tourism 2020 was conceived in 2009 and included a stretch target of exceeding $115 billion in overnight visitor spending by the year 2020.

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Tourism Australia's Traveller Snapshots

Tourism Australia's Traveller Snapshots | The Insight Files | Scoop.it

Tourism Australia has created a suite of traveller snapshots - quick one page insights of the travellers we are targeting in each of our core markets. These insights include traveller motivations, information sources, their perceptions, barriers to travel and TripAdvisor performance. These snapshots can be used to specifically modify and shape product offerings and marketing activities to relevant markets. Click here to download a traveller snapshot for each of the following markets: China, Germany, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, UK and USA.

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Euro passengers book online but check in face-to-face

Euro passengers book online but check in face-to-face | The Insight Files | Scoop.it

European airline passengers like to us technology and 80% book their flights online, a higher rate than other parts of the world. In contrast however, when it comes to check-in, Europeans do so face-to-face at the airport more often than the global average. These are the findings of the 2016 Passenger IT Trends Survey by travel technology provider SITA. The survey, which was conducted across five European countries - France, Germany, Italy, Russia and Spain, representing nearly 60% of European travellers shows that just like the rest of the world, 85% of European passengers are happy. They are also happier at the steps of the journey where they have more choice and control in how they manage their trip. Find out more.

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Comparing travel brands performance

Comparing travel brands performance | The Insight Files | Scoop.it

A new web-tool allows companies to track their daily progress on Instagram and see how they compare to their competitors. KonichiranK measures the number of followers an account has, the daily and weekly growth as well as historical performance, making it possible to see when a brand has experienced rapid growth. Industry leader Tourism Australia has millions of followers, gaining nearly 7,000 new followers in the past week alone. The remaining top five are pretty close, with only 30,000 difference between Queensland coming in second with 272,000 and Sydney in fifth place with 241,000. Find out more.

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50 million Chinese to visit Asia Pacific in 2016

50 million Chinese to visit Asia Pacific in 2016 | The Insight Files | Scoop.it

China will continue to drive tourism in Asia Pacific this year, with 50.4 million Chinese visitors expected to travel to destinations in the region in 2016. This is according to the MasterCard Asia Pacific Destinations Index, which found that 15.7% of total international overnight arrivals into Asia Pacific cities this year will be from China. These travellers are expected to spend US$45.3 billion in their destinations, comprising 18.2% of total tourist expenditure in the region. It's not only China driving tourism in the Asia Pacific but the entire Northeast Asia region. Find out more.

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Tourists stick to established destinations amid global demand shift

Tourists stick to established destinations amid global demand shift | The Insight Files | Scoop.it

Europe, according to tour operator experts, may be seeing a generation shift in leisure travel demand. Increased interest in emerging destinations and cities with more unique cultures is shifting how people are holidaying this summer and into the future. Among North American destinations however, booking trends remain fairly standard. Orlando, the Caribbean, Mexico and Las Vegas widely remain the most popular destinations this summer. New resorts are drawing repeat visitors back to traditional destinations, and these new experiences have resonated with travellers. The Caribbean in particular is seeing a resurgence in international visitation due to new resorts finally opening their doors and the continued strength of the cruise industry in the region. In the Caribbean and Mexico, all-inclusive resorts are becoming more popular in the luxury market, instead of merely acting as a potential choice for more cost-conscious travellers. Find out more.

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Eve-Line Boulle's curator insight, September 6, 5:29 AM
"Increased interest in emerging destinations and cities with more unique cultures is shifting how people are vacationing this summer and into the future."
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Storytelling in virtual reality: The basics

Storytelling in virtual reality: The basics | The Insight Files | Scoop.it

As virtual reality enters mainstream, it is likely that the average consumer will not only navigate VR content with ease, but even begin to produce their own 360 degree content. Among the storytelling benefits of this platform include:

 

  • Immersion - the perception that you, the participant, are physically there.
  • Presence - at peak immersion, the audience experiences a sense of presence; the feeling of actively participating rather than passively watching.
  • Agency - to interact or react rather than simply perceive; the viewer chooses how to participate.
  • Empathy - you don't have to imagine what it feels like, you feel it for yourself. Empathy is generated through expert use of POV and perspective, and influencers.

 

Find out more.

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The most important video marketing trends for 2016

The most important video marketing trends for 2016 | The Insight Files | Scoop.it

Based on Forbes video marketing trends of 2016, Hyperfine have produced an infographic which breaks down the 5 most important trends that you must keep in mind when creating video content in 2016. Some of the top trends include:

 

  • Branded video content.
  • Video landing pages.
  • Use of GIFs.
  • Live video streaming.
  • Using videos in email marketing campaigns.

 

Video marketing has seen a huge rise in popularity of late - among the benefits of this tool include increased video interactions and conversions, as well as boosting your company's brand image. Find out more.

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Vagabond Lifestyles's curator insight, September 1, 9:04 AM
Fresh look into video marketing
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Majority of travellers claim they prefer booking on a mobile device

Majority of travellers claim they prefer booking on a mobile device | The Insight Files | Scoop.it

Is mobile search and booking really at the point where consumers prefer it to a tablet or desktop device? It appears so, according to results from an Opera Mediaworks survey conducted with American travellers this year. 51 per cent of those polled said they preferred a mobile device as their digital platform of choice. 66 per cent said they preferred the mobile device for when they are at the research phase of a trip. This isn't just how they search or book - this is what they actually prefer to do, with 85 per cent of travellers using a mobile device to book travel activities. Find out more.

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Panos Fotiadis's curator insight, August 30, 2:32 AM
The mobile domination era has arrived