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The future of everything in travel 

The future of everything in travel  | The Insight Files | Scoop.it

Understanding China offers an insight into what is going to happen globally within technology and travel in 2017 and beyond. This article highlights an analysis conducted by Kieron Branagan, CEO of Openjaw Technologies. Among the trends include:

 

  1. The future of mobile: in China, mobile is the strategy.
  2. The future of social: WeChat had 768 million daily users in 2016, representing 35% year-on-year growth. It has become a CRM platform that controls the intermediation between businesses and consumers through owning and managing user profiles.
  3. The future of ecommerce: About half of all e-commerce in China happens on mobile compared to just over a fifth in the US and around a third in the UK. 
  4. The future of payment: WeChat supports payment and money transfer, which allows users to perform peer-to-peer transfer and electronic bill payment. 
  5. The future of travel: China is becoming the largest source market for international travel.

 

Find out more. 

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Eve-Line Boulle's curator insight, March 10, 9:32 AM
"The Chinese believe that what happens at New Year influences your fortunes in the year ahead..."
The Insight Files
Consumer trends and news curated by Tourism Australia
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Indian travellers prefer bookings via desktop 

Indian travellers prefer bookings via desktop  | The Insight Files | Scoop.it

Yatra has surveyed 5,000 Indian travellers about their summer holiday plans and found that more of them prefer to make bookings on desktop than mobile. The established wisdom is that India is an increasingly mobile-first travel market. However, according to the survey results, 40 per cent of Indian consumers prefer booking on mobile compared with just under 60 per cent preferring desktop. A significant minority of Indian travellers - 21 per cent - indicated a preference to book through traditional travel agents rather than online, while more than 50 per cent of Indians refer to online reviews before booking a holiday. Find out more. 

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The rise of multi-destination travellers

The rise of multi-destination travellers | The Insight Files | Scoop.it

In what is known as the experience economy, travellers are looking for more than just one holiday destination. A third of the 2.5 million Australians who went overseas on their last trip visited multiple destinations looking to find and capture new experiences. These experience economy travellers were intent on experiencing the local culture (85 per cent of them). And they're prepared to spend more and stay away long to ensure their desire for a rich experience is met. Comfort is a key part of the holiday experience for experience economy travellers: they're almost six times more likely than average to travel on a cruise ship for at least some of their holiday and more than three times as likely to stay in luxury five-star accommodation. Find out more. 

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Enosocial's curator insight, May 23, 6:16 AM

Multi-destinations travellers...

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Where’s the safest place to travel?

Where’s the safest place to travel? | The Insight Files | Scoop.it

The safety of a country is one of the top priorities on most travellers list of desirable attributes in a holiday destination, and for good reason! The World Economic Forum has released its 2017 Travel and Tourism Competitiveness Report, with the following ten countries being ranked in the top ten safest and most secure countries in the world. Australia came in at #22.

 

  1. Finland
  2. UAE
  3. Iceland
  4. Oman
  5. Hong Kong SAR
  6. Singapore
  7. Norway
  8. Switzerland
  9. Rwanda
  10. Qatar

 

Find out more, including which countries ranked in the top ten happiest and least happiest countries.

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What Aussies are feeling post-holidays

What Aussies are feeling post-holidays | The Insight Files | Scoop.it

Research conducted by Skyscanner Australia found that one in five (21 per cent) Australian travellers admitted to experiencing “post-holiday blues,” and over 40 per cent of them are using the thought of their next holiday to combat the negative feeling. While one in ten (12 per cent) indulged in guilty pleasures including eating, drinking and retail therapy as a distraction, 20 per cent of respondents chose to distract themselves with work instead. However, it’s not all doom and gloom as 47 per cent of Australians felt the positive effects of their holiday, and 44 per cent of the happy-holiday returners also planned another holiday in hopes of extending the post-holiday good vibes. Find out more.

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Chinese travellers set a new record for global tourism spending in 2016

Chinese travellers set a new record for global tourism spending in 2016 | The Insight Files | Scoop.it

Chinese travellers venturing abroad spent $261 billion on foreign travel in 2016, a 12 percent increase over 2015, and that represents a new record for global outbound tourist spending. Chinese tourists spent more than any other country's outbound travellers last year and are already the largest outbound travel market with some 135 million Chinese travelling outside China last year, a six per cent increase year-on-year, according to data released by the UNWTO. China has been the largest outbound travel market since 2012 and its tourist spending has had double digit growth each year since 2004. The WTTC projects that China will be one of the ten fastest growing markets for leisure travel spending through 2026. Find out more.

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Enosocial's curator insight, May 12, 10:25 AM

Very interesting....and what about wine? ;-)

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The golden age of youth and student travel

The golden age of youth and student travel | The Insight Files | Scoop.it

Youth travel is emerging as one of the travel industry's most resilient sectors, which is delivering significant volumes of business across the travel ecosystem while maintaining a compelling growth profile. The UNTWO's Power of Youth Travel report predicted that by 2020 there will be some 370 million youth travellers. In this article, StudentUniverse identifies the top trends that are critical to understanding how this segment travels, including:

 

  • Students are generally more resilient in the face of terror attacks, political uncertainty and health scares.
  • Generally, students are less likely to change or cancel their travel plans as a result of happenings around the world than their parents might be.
  • Students are "travelling for purpose" and have a specific reason to be at a specific location for a defined duration.
  • Student travellers often have more in common with business travellers than with leisure travellers.
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Dining is quickly becoming the main attraction for global travellers

Dining is quickly becoming the main attraction for global travellers | The Insight Files | Scoop.it

Dining has become a crucial part of the experience for travellers, and food tourism has truly entered the mainstream for a wide array of destinations. As more travellers have realised that dining is truly an experience in its own right, more restaurants and travel companies are pursuing innovation and creating unique dining experiences around the world. Famed Danish restaurant Noma opened a pop-up restaurant in Australia last year, following an experiment in Tokyo in 2015, and is set to soon open another in Tulum, Mexico. This move away from the traditional paradigm in dining speaks to the power of building a global community around a restaurant, and the risks some of the world's boldest restaurateurs are taking to reinvent the global dining experience. Find out more.

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The winners and losers of the Chinese tourism boom

The winners and losers of the Chinese tourism boom | The Insight Files | Scoop.it

The Chinese tourist market is set to boom in Australia, with the rise of independent travellers set to see some destinations win big. Professor Noel Scott of the Griffith Institute for Tourism reports that 25-30 per cent of the Chinese tourist market to the Gold Coast has already moved from package tourists to FITs. It signals a major shift from low-price high-volume package tours with everything booked in advance and visitors directed to the same attractions and souvenir stores each time, and buying mostly vitamins and powdered baby foods, to a much broader spread of spending on retail, hotels, restaurants, tourism properties, goods and services. "The new visitors from China are much more adventurous than they were 20 years ago (and) they're looking for authentically Australian experiences; but it's softer activity rather than vigorous." Find out more.

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Tourism boards and the use of 360-degree destination videos

Tourism boards and the use of 360-degree destination videos | The Insight Files | Scoop.it

Whether it's in a Facebook newsfeed or on a trade show floor, 360-degree videos have been increasing in numbers over the past two years. Tourism boards and convention bureaus see potential in these videos but are still learning how to best present them to travellers. Since YouTube and Facebook began letting users upload 360-degree videos in 2015, with Facebook adding such videos on mobile last year, brands have more channels to push 360-videos to travellers for trip planning and inspiration. Still, some brands aren't convinced that travellers have enough understanding of how to view 360-videos on their own and are experimenting with virtual reality headsets to showcase these videos at consumer and travel industry events. Find out more.

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Chinese free and independent travellers to Australia

Chinese free and independent travellers to Australia | The Insight Files | Scoop.it

China is one of Australia's fastest growing and important tourism markets, with 1.1 million Chinese visitors (over 15) coming to Australia in 2015-16. They spent a total of $8.9 billion, or approximately $1 in every $4 spent in Australia by international visitors. Despite the increasing numbers of Chinese visitors, the smaller destinations of South Australia, Tasmania and Northern Territory are not seeing levels of growth matching that of the 'big' tourist destinations of Sydney, Melbourne and Queensland. TRA contracted TNS to provide strategic research on free and independent travellers from mainland China to South Australia, Tasmania and the Northern Territory. Click here to download the findings.

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Sydney finally beats Melbourne as top destination

Sydney finally beats Melbourne as top destination | The Insight Files | Scoop.it

Sydney has been named the number one destination in Australia by TripAdvisor, leaving Melbourne in second place and Lord Howe Island in third. Meanwhile in the global stakes, Bali was number one. Award winners were determined using an algorithm that took into account the quantity and quality of reviews and ratings for hotels, restaurants and attractions in destinations worldwide, gathered over a 12-month period, as well as traveller booking interest on TripAdvisor. The top 10 Travellers' Choice Destinations for Australia are:

 

  1. Sydney, NSW.
  2. Melbourne, Victoria.
  3. Lord Howe Island, Lord Howe Island.
  4. Gold Coast, QLD.
  5. Magnetic Island, QLD.
  6. Noosa, QLD.
  7. Margaret River, WA.
  8. Port Douglas, QLD.
  9. Exmouth, WA.
  10. Airlie Beach, QLD.
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All Occasion Cruises's curator insight, May 7, 11:52 PM

Top ten cities in Australia to visit

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2017 Indian travel trends by Skyscanner

2017 Indian travel trends by Skyscanner | The Insight Files | Scoop.it

The global travel search engine Skyscanner has crunched some serious travel data and come up with a list of the top travel destinations for 2017 for Indian travellers. The Skyscanner Travel Trend Report predicts that Singapore (among countries) and Bali (among cities) will be the most visited destinations in the new year. In preparing the list, the company analysed 3 years of travel data of Indian outbound tourists, dating back to 2013. Examining search habits and changes in destination preferences over the years, five countries and five cities have seen the most consistent growth in international searches. Among the international countries are Singapore, Australia, Malaysia, Maldives and South Africa. Find out more.

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Jorge Amado's curator insight, April 24, 10:21 AM
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Tourism boards admit large effort needed for relevancy in digital world

Tourism boards admit large effort needed for relevancy in digital world | The Insight Files | Scoop.it

The role and operations of tourism boards have changed massively in recent years as they continue to figure out their position in the travel foodchain. In a recent poll and analysis of 61 tourism boards around the world by Trekksoft, nearly three-quarters claim it takes "a lot of effort to stay digitally relevant" in the industry. This is despite, according to the research, more than half of their budgets being spent on digital activities. Just 9 per cent claim to have a "cutting-edge digital strategy," with 9 per cent admitting to being behind the rest of the industry and 55 per cent stating that they "try their best." Experiences are considered by over half as a vital component of a digital strategy. Find out more.

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The resurgence of multi-channel booking in travel

The resurgence of multi-channel booking in travel | The Insight Files | Scoop.it

Research has shown a marked increase in the number of travellers that use both online and offline channels to search and book travel products. A Phocuswright report, following a survey of 2,500 consumers, says the number of US travellers that booked using both methods increased by 5 per cent to 30 per cent between 2014 and 2015. Those who booked online only fell by a similar amount over the same period, with a nominal increase for usually offline. Phocuswright attributes the climb in multi-channel booking to factors including the rise of alternative accommodation options and the rise of click-to-call purchases made via user handsets. Find out more.

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Travel habits of Americans: 87 per cent haven't yet messaged with a travel brand

Travel habits of Americans: 87 per cent haven't yet messaged with a travel brand | The Insight Files | Scoop.it

Perhaps surprisingly, Americans and travel companies have both been slow to embrace messaging on Facebook or other platforms, according to a new Skift poll using Google Consumer Surveys. According to the poll, 87 per cent of Americans have never communicated with a travel provider such as a hotel or airline using a messenger app such as Facebook Messenger or Whatsapp. Only about four per cent of the population says they have chatted with a travel brand at least a few times on a messaging app. Only about eight per cent of respondents say they have communicated with a travel provider once or twice using a messaging app. Find out more. 

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5 ways to build customer loyalty

5 ways to build customer loyalty | The Insight Files | Scoop.it

Customer loyalty is important in all industries, but especially to travel, where the need for repeat business, word of mouth marketing and growth in bookings is critical to building a strong workplace. According to research conducted by West, 68 per cent of customers leave because they feel brands do not care about them, and acquiring new customers is 500 per cent more expensive than keeping old ones. West has created an infographic including tips for building customer loyalty, including:

 

  1. Deliver unexpected rewards.
  2. Start and end strong.
  3. Create a social identity.
  4. Let customers share rewards.
  5. Show customers you share their values.

 

Additionally, customers value communication, providing information before they ask for it, the chance to provide feedback, and dealing with agents who come equipped with knowledge of all their previous interactions with the company. Find out more.

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Australia’s top 10 travel destinations

Australia’s top 10 travel destinations | The Insight Files | Scoop.it

Booking.com has revealed the top 10 highest reviewed Australian properties and most-booked Australian travel destinations by Australians over the last 12 months. Booking.com was recently named Australia's "favourite travel agent", pipping Flight Centre at the post. Among the top reviewed properties by Australians over the past 12 months include:

 

  1. Hillside B&B Huonville, TAS.
  2. Baudins of Busselton B&B Busselton, WA.
  3. Jadan Cottages, Broken Hill, NSW.
  4. Clarence River B&B, Grafton, NSW.
  5. Highwood Park B&B Guest Lodge, QLD.

 

The top domestic destinations booked by Australians in the past 12 months were Sydney, Melbourne, Brisbane, Gold Coast and Perth. Find out more.

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Travelo Ninja's comment, May 15, 2:12 AM
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How airlines can win the hearts, minds, and wallets of Chinese travellers

How airlines can win the hearts, minds, and wallets of Chinese travellers | The Insight Files | Scoop.it

China has the world's largest ecommerce market. As a result, Chinese consumers are highly tech savvy. McKinsey's iConsumer survey reveals that 84 per cent admit to using mobile devices to research products, read reviews and make in-store recommendations. Over 60 per cent of consumers have made purchases through mobile devices. Given the tech-savvy nature of Chinese shoppers, it's no surprise that they are increasingly booking air travel online. After a slow start, China's share of online booking is now over 58 per cent of all bookings, surpassing the USA and Europe. The challenge for the airlines is that this online share is mostly not being won by them. The shift toward booking with OTAs continues with OTAs gaining and expected to continue to gain share of online bookings: from today's 52 per cent to over 60 per cent by 2020. Find out more.

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Eve-Line Boulle's curator insight, May 11, 8:06 AM
"China has the world’s largest e-commerce market. Chinese consumers are expected to spend over $550 billion online in 2016, outstripping the around $350 billion spent in the U.S. China’s e-commerce spending continues to grow at over 10 percent annually."
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Travel agents flatline as online search goes up: Criteo

Travel agents flatline as online search goes up: Criteo | The Insight Files | Scoop.it

Performance marketing technology company Criteo, has unveiled the findings from its first ever Australian Digital Traveller Report, conducted by Euromonitor International. The study revealed that due to high internet penetration in Australia, consumers have increasingly preferred to book their travel online. Search for travel prices and products in the past 12 months was dominated in the online space, with accessibility listed as the top reason for preferences on browsing for travel products online, ranked by all age groups, while only 16 per cent used offline channels like calling or visiting a travel agent, airline or hotel. The report found that most consumers prefer and are used to booking directly on providers' website, with just 10 percent having called or visited travel agencies. Find out more.

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Mobile’s hierarchy of needs

Mobile’s hierarchy of needs | The Insight Files | Scoop.it

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In this report, comScore examines key mobile behaviours that have propelled it to a primary platform, using 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) to demonstrate pockets of intense usage within a mobile hierarchy of needs. Among the findings:

 

  • Across the globe, mobile devices dominate total minutes spent online, passing 90 per cent in Indonesia.
  • More than three in 10 consumers would rather stop seeing their friends in person over surrendering their mobile.
  • 2016 featured a number of milestones that indicate continued growth of smartphone and tablet consumption. For example, US mobile minutes exceeded 1 billion in a month for the first time ever; mobile apps surpassed 50 per cent of all digital time in the UK; and 7 out of 10 Brazilian internet users now access via mobile in a month.

 

Find out more.

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52 percent of travellers swayed by Facebook photos

52 percent of travellers swayed by Facebook photos | The Insight Files | Scoop.it

In this infographic, WebpageFX takes a look at how social media and mobile technology impact travel, as well as how travel brands can use social media to reach more customers. Among the findings include the travel plans of more than 52 per cent of Facebook users being inspired by their friends' photos on the platform. According to the research, the top holiday inspiration sites are Facebook, followed by TripAdvisor, Twitter and Pinterest. Social media also plays a key role during a trip, with 72 per cent of consumers posting photos on a social network while still on holidays. This increases to 76 per cent upon returning from a holiday. Find out more.

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How do emotions impact holiday planning?

How do emotions impact holiday planning? | The Insight Files | Scoop.it

Five Australian families were studied while holidaying in Singapore wearing EEG headsets that measured their emotional responses. The headsets captured the brain's electrical activity to measure emotional responses of 'fun', 'happiness', 'stress', 'interest', 'excitement' and 'relaxation.' There were five key findings from the study, including:

 

  1. Family members were happiest in places that were unique to the destination.
  2. Food is a holiday highlight and experience in itself.
  3. The best things in life are free - families measured high positive readings in activities that didn't cost anything.
  4. Parents may be surprised to know there is no need to avoid galleries and education-based experiences, children enjoy them.

 

The perfect family holiday had two key components:

  • Families should immerse themselves in the destination's culture, whether that be exploring the cultural precincts or trying the local cuisine.
  • Families should visit iconic style activities which produce intense happiness and satisfaction.
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Make your travel website mobile-friendly or it won't rank in search

Make your travel website mobile-friendly or it won't rank in search | The Insight Files | Scoop.it

During 2016, half of online travel bookings were made on mobile devices, expected to increase to 70 per cent by 2019. Hotel websites which are not optimised for mobile devices are pushing prospective guests away while mobile-friendly websites are ranking higher in Google than ever. In late 2016, Google introduced mobile-first indexing, which ensures that mobile-friendly websites rank first, regardless of which device the user is on. Bing has since followed suit. Tnooz tested over 1000 websites using Google's mobile-friendly test and found that only 17 per cent of websites passed with flying colours. Some 14 per cent of hotel websites completely failed Google's mobile-friendly test. Between these two extremes, 69 per cent aren't making the experience as easy as they should for mobile users. Find out more.

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Eve-Line Boulle's curator insight, April 27, 9:48 AM
"For two years now, Google has been using the mobile-friendliness of a website as a method for deciding how web pages should rank in their search engine."
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Tourism supports 1 in 10 jobs

Tourism supports 1 in 10 jobs | The Insight Files | Scoop.it

Travel and tourism generated one in 10 of the world's jobs in 2016 as the sector grew by 3.3 per cent, sprinting past the global economy for the sixth year in a row. The stats come from a new report by the World Travel and Tourism Council, conducted in conjunction with Tourism Economics. It researches the economic impact of travel and tourism impact on a global level, for 25 regions and 185 countries. According to the research, travel and tourism grew by 3.3 per cent in 2016, generating US$7.6 trillion worldwide, which is 10.2 per cent of the global GDP when the direct, indirect and induced impacts are taken into account. The sector supported a total of 292 million jobs in 2016, which is one in 10 of all the jobs in the world. Find out more.

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Virtual reality extends reach into the travel marketing mainstream

Virtual reality extends reach into the travel marketing mainstream | The Insight Files | Scoop.it

Marketers are beginning to take advantage of virtual reality (VR) and travel is one of the most exciting industry use cases. The technology's immersive and interactive abilities are a perfect fit with the travel industry's reliance on selling experiences through storytelling and visual narratives. VR can enable marketing teams to demonstrate services, show off new features and reward customers with exciting experiences. VR is a huge opportunity for marketers because it's so open to differentiation, and it's scalable. For example, there are reportedly more than 1 million Google Cardboard devices in circulation. Before long, it will be commonplace for travel brands to use in-home VR brochures to help customers plan trips. Find out more, including how travel companies are already leveraging VR technology.

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