New technologies have transformed the tourism and travel industry, affecting and changing every aspect of a trip, from how consumers choose a destination, to how they got there, and how they interact with their surroundings. Immersive video and virtual and augmented reality are making travel more enticing, and uncommon destinations more approachable.
- Through VR experiences, destinations, hotels, airlines and other players in the hospitality space can entice travellers by letting them explore and deeply understand what they may experience.
- Augmented travel has the potential to create increased exploration on a micro level.
- Translation technology is creating new lines of communication and eliminating language barriers.
- The ubiquity of sharing economy platforms is fuelling travellers' confidence and allowing them to be more exploratory.
Machine learning, VR, AR and the sharing economy are transforming the ways people move about their neighbourhoods, expanding the destinations that travellers seek to visit and enhancing the level at which they engage with their surroundings. Find out more.